Gwyneth Paltrow, Karen Behnke and Juice Beauty Release Disruptively Organic Makeup Line.

“Gwyneth was involved in product development from start to finish,” Behnke details. “She was there every step of the way, researching how we could use crushed rose petals instead of artificial dye in our lip colors… how plants and seaweeds are actually an effective, natural way to get pigment into your product.”

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