Hot off the Press!

Image credit: Jay L. Clendenin / Los Angeles Times

Juice Beauty’s PHYTO-PIGMENTS™  Featured in LA Times:  “Why Gwyneth Paltrow named colors in her Juice Beauty collection after fellow female stars.”


Juice Beauty’s Creative Director, Makeup and Oscar-Winning Actress, Gwyneth Paltrow sits down with LA Times journalist Ingrid Schmidt to reveal the news of the launch and share her experience developing the Juice Beauty PHYTO-PIGMENTS™ makeup collection; “We fought really hard to create products that feel luxe and are really effective”, she says, realizing how difficult it is for beauty brands in California to achieve formulas made with certified organic ingredients, since California has the most rigorous regulations in the world!

The high performance collection which contains 78 lip, eye, and complexion formulas derives its colors from natural plant-based pigments, while containing the powerful skincare benefits of Juice Beauty’s age-defying, fruit stem cell technology.

Gwyneth thought “it would be sweet to pay a tiny homage to [her] favorite California girls,” naming the products after her celebrity friends and family.

Click here to read her Juicy interview!

The post Hot off the Press! appeared first on Juice Beauty Blog.

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