PHYTO-PIGMENTS™ · FLAWLESS SERUM FOUNDATION

Foundation that starts with a serum.

Buildable, medium-to-full coverage that wears long and never sits heavy, because it is built on a base of nutrient-dense organic botanical juices instead of filler water.
$45 30 mL / 1 fl oz ★★★★★ 4.5 900+ reviews
FIND YOUR SHADE SHOP 13 SHADES
SERUM-LIGHT, BUILDABLE COVERAGE SILICONE-FREE PLANT-BASED & VEGAN PIGMENTS DERMATOLOGIST TESTED
86%
Reported long-lasting coverage*
13
Shades across fair to deep
4.5
Stars · 900+ reviews

*Consumer perception study. Individual results may vary.

BEFORE & AFTER

Uneven tone and blemishes, flawlessly covered.

Drag to see the difference. One layer of the PHYTO-PIGMENTS Flawless Serum Foundation in a single application, no editing, no filter.
Cosmetic coverage demonstration. Makeup applied. Not a clinical result. Individual results may vary.
01

Covers

Buildable, medium-to-full coverage over redness, blemishes and uneven tone. Sheer where you want it, full where you need it.

02

Brightens

Vitamin C works in the serum base to visibly brighten and even the look of skin tone as you wear it.

03

Smooths

Softens the look of fine lines and pores and settles into a natural, skin-like finish. No cake, no flat matte.
Why it's different

Most foundations start with water. Ours starts with juice.

  • A serum base, not filler water

    Conventional makeup uses water as an inactive filler. The PHYTO-PIGMENTS Flawless Serum Foundation is built on SuperJuice Complex™, a fully active base of certified organic botanical juices. It is nutrient-dense from the first drop, so your makeup cares for your skin while you wear it.

  • Serum-light texture

    It melts into skin and feels weightless. Nothing sits on the surface, nothing settles into lines.

  • Silicone-free

    Plant-derived coconut alkanes stand in for silicones, for the same smooth glide with a breathable feel.

  • The no-compromise standard

    Over 2,000 ingredients are excluded by design and replaced with inputs that perform better. Formulated with organic ingredients under California’s Organic Products Act.
What the pigments are made of

Color from minerals and plants.

Phyto-Pigments are the reason this foundation covers the way it does. Mineral pigments do the work of coverage. Finely milled plant powders soften how that coverage reads on skin. Every shade is vegan.
Phyto-Pigments Flawless Serum Foundation Radiance Boosting Benefits

Mineral pigments

Titanium dioxide and iron oxides. These are the pigments that deliver buildable, medium-to-full coverage and hold the shade true through a long day.
INCI: titanium dioxide (CI 77891), iron oxide (CI 77491, CI 77492, CI 77499)

Rose flower powder

Crushed rose petals, milled fine. The plant side of Phyto-Pigments, blended in with the minerals to keep the finish soft rather than flat.
INCI: rosa gallica (rose) flower powder

Argan shell powderand silica

A soft-focus blur that diffuses light so pores and fine lines read smoother, without a chalky cast.
INCI: argania spinosa (argan) shell powder, silica
WATCH

See it shaken, applied and worn.

Two things people always ask: why you shake it, and how much coverage you actually get.

Shake, apply, build

30 to 40 seconds. Shake the bottle, dot on forehead, nose, cheeks and chin, blend outward, then layer one more pass on the areas that need it.
shoppable UGC Carousel
Firework shoppable UGC block, already installed on the PDP. Needs a foundation playlist assigned

Real wear, all day

Creator and customer clips: application, a 4pm check-in, and shade-matching reactions. Shoppable, so taps go straight to the matched shade.
SHADE MATCHING

Meet your match.

Finding your shade should not be guesswork. Answer two questions and we will match you, or use the camera try-on to see it on your own skin first.
SHADE FINDER

Two questions, one match

1 · HOW DEEP IS YOUR SKIN TONE?
2 · WHAT IS YOUR UNDERTONE?
Not sure? Look at the veins on your wrist in daylight. Green reads warm, blue reads cool, a mix reads neutral.
YOUR MATCH
Answer both questions
PHYTO-PIGMENTSFlawless Serum Foundation in [shade], [undertone] undertone. $45  ·  30mL. Not quite right? Exchanges are complimentary within 30 days.
THE RANGE

13 shades, fair to deep.

Swatched on light, medium and deep skin so you can see how each shade actually reads.
01 Buff
YELLOW
02 Cream
YELLOW
03 Naked Beige
NEUTRAL
04 Rosy Beige
PINK
05 Desert Beige
WARM
06 Sand
WARM
07 Rosy Sand
PINK
08 Natural Tan
WARM
09 Medium Tan
NEUTRAL
10 Golden Tan
WARM
Out of stock
11 Medium Tawny
WARM
Out of stock
12 Tawny
PINK
Out of stock
13 Deep
WARM
Shades may appear different on screen. For best results, try our virtual shade finder or visit a store.
HOW TO USE

Shake, then perfect.

  • 1
    Shake
    Always shake before every use. The serum and the pigments settle naturally, and a good shake brings them back into one smooth, even finish.
  • 2
    Apply
    Dot onto forehead, nose, cheeks and chin, then blend outward with the Sculpting Foundation Brush or your fingertips. Layer for more coverage.
  • 3
    Set
    Press with the PHYTO-PIGMENTS Flawless Finishing Powder to blur and lock in a luminous finish.
Tip: prime with the PHYTO-PIGMENTS Illuminating Primer first for smoother application and longer wear.
WHY PEOPLE LOVE IT
Rated 4.5 out of 5 stars · 900+ reviews
"Just a small amount provides full coverage that lasts all day."
Pamela H.
VERIFIED REVIEW
Rating and review count pulled from the live product page. Refresh both, and confirm the additional review verbatims and display-name convention with Elaina, before publish.

COMPLETE THE LOOK

Prime, perfect, set.

PHYTO-PIGMENTS™

Illuminating Primer

Preps and smooths so foundation wears better and lasts longer. Silicone-free. Contains: • SuperJuice Complex™ • Hyaluronic Acid • Vitamin C
SHOP

PHYTO-PIGMENTS™

Flawless Finishing Powder 

Sets and blurs without settling into fine lines. Contains: • Organic Tapioca Starch • Organic Grape Seed Oil • Vitamin C
SHOP

TOOLS

Sculpting Foundation Brush

A wedge shape designed to fit every corner of your face, for an even application every time.
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PRODUCT DETAILS

Everything else you might ask.

  • *certified organic  ·  † plant derived

    Aloe barbadensis juice*, carthamus tinctorius (safflower) seed oil*, lycerin*, coconut alkanes†, potassium cetyl hosphate, sorbitan sesquioleate†, water, gluconolactone, cetearyl olivate†, silica, sorbitan olivate†, coco-caprylate/caprate†, sodium benzoate, decyl glucoside†, hydroxyethylcellulose, sodium bicarbonate, citrus limonum (lemon) leaf cell extract†, helianthus annuus (sunflower) seed oil†, vitis vinifera (grape) seed oil*, tetrahexyldecyl ascorbate (Vitamin C), tocopherol (Vitamin E)†, argania spinosa (argan) shell powder†, rosa gallica (rose) flower powder†, lauryl glucoside†, calcium gluconate. May Contain (±): titanium dioxide (CI 77891), iron oxide (CI 77491, CI 77492, CI 77499)

  • Buildable, medium-to-full and long-lasting. One layer reads like skin and evens out
    redness and blemishes. A second pass on the areas that need it takes you to
    full coverage without looking heavy.

  • Because the base is a serum, not water. The pigments settle into the botanical juices naturally, so a
    shake before every use brings them back together for one smooth, even finish.
    If you skip it, the first pumps can read patchy or off-shade.

  • Mineral pigments (titanium dioxide and iron oxides) blended with finely milled plant powders:
    rose flower powder and argan shell powder, plus silica for a soft-focus finish.
    They are suspended in the serum base rather than in water. Every shade is
    vegan, with no carmine and no talc.

  • It is dermatologist tested and silicone-free, and the base is built on organic botanical juices
    with over 2,000 ingredients excluded by design. If your skin is reactive, patch
    test on your jaw first, as you would with any new makeup.

  • No. Layer sun protection underneath. If you want coverage and SPF in one step, the STEM
    CELLULAR CC Cream Zinc SPF 30 gives light-to-medium coverage with SPF 30, and
    the SPF 30 Tinted Mineral Moisturizer BB Cream gives sheer coverage with SPF 30.

  • Medium-to-full, buildable coverage with no SPF and a natural finish: the PHYTO-PIGMENTS
    Flawless Serum Foundation. Light-to-medium, color-correcting with SPF 30 and a
    dewy finish: the STEM CELLULAR CC Cream Zinc SPF 30. Sheer, protective with SPF
    30 and a subtle glow: the SPF 30 Tinted Mineral Moisturizer BB Cream.

  • 30 mL / 1 fl oz. With daily wear most people finish a bottle in about three months, and a little goes
    further than you expect because the coverage builds.

Your shade is two questions away.

Buildable, medium-to-full coverage on a serum base. $45, 13 shades.

FIND YOUR SHADE SHOP THE RANGE