Juice Beauty has partnered and supported The Environmental Working Group’s mission: to empower people to live healthier lives in a healthier environment. With breakthrough research and education, they drive consumer choice and civic action. EWG is a non-profit, non-partisan organization dedicated to protecting human health and the environment.
Juice Beauty's founder, Karen Behnke first read BCPP’s State of the Evidence when she was starting Juice Beauty. This science based research document became one of her guiding principals for becoming a leader in the clean/green/organic beauty industry. Juice Beauty has partnered and supported Breast Cancer Prevention Partners mission: BCPP (formerly Breast Cancer Fund) is a science-based advocacy organization that works to prevent breast cancer by eliminating exposure to toxic chemicals and radiation.
These organizations brought to light Teflon, Lead, endocrine disrupting synthetic fragrance, parabens, glyphosate, and many more potentially dangerous chemicals to the forefront of public awareness helping to drive some change in the big consumer products companies.