Juice Beauty was born out of lifelong passions of environmentalism, wellness and skincare coming together for Founder Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country. As a teenager, she became intensely interested in environmentalism, when she witnessed the devastation from the historically largest PBB spill that happened in her small Michigan hometown. Her lifelong commitment to wellness stemmed from overcoming her childhood struggle with a rare blood disorder, and her healthy beauty products obsession was enhanced with the Founder’s pregnancies in her 40’s. Karen was experiencing hormonal changes and the beginning of lines in her skin with her pregnancies, so she set out to find healthy skincare solutions that delivered visible results.
Karen’s goal was to create luxurious organic formulations that performed better than conventional beauty products. Although skin can absorb what is placed on it, there were very few available healthy personal care products that worked well. In 2005, Karen bought the name “Juice Beauty” and launched the company from scratch wanting to create meaningful change in the industry and thus bringing all her passions together.