Our Founder & Mission

Juice Beauty was born out of a passion for environmentalism, a commitment to wellness and healthy beauty products obsession triggered with the Founder’s pregnancies: It all started when Karen Behnke, a serial wellness entrepreneur, who built one of the first corporate wellness companies in the country, developed a keen interest in personal care products with her first pregnancy at age 40. Experiencing hormonal changes and the beginning of lines in her skin, Karen set out to find healthy skincare solutions that delivered visible results.

Karen’s goal was to create luxurious organic formulations that performed better than conventional beauty products. She was astounded to learn that, although the skin can absorb what is placed on it, there were very few available healthy personal care products that worked well. Years after her second child was born, in 2005, Karen subsequently bought the name “Juice Beauty” and launched the company from scratch wanting to create meaningful change in the industry.

Karen led an initial 5-year journey with scientists, to solve complex organic formulation challenges. Working with PhD chemists, physicians, and microbiologists to perfect Juice Beauty’s chemistry. Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant and vitamin-rich organic botanical juice base, rather than PEGS/petroleum derivatives or water, and combining it with powerful skincare ingredients, would yield better results than conventional or natural products. Multiple clinical testing proved her right.

Juice Beauty pioneered and is radically transforming the chemistry of beauty
Clinically Validated Results, Authentically Organic Formulations