Our Mission

Juice Beauty was born out of lifelong passions of environmentalism, wellness and skincare coming together for our Founder, a serial wellness entrepreneur.

Our Founder's goal was to create luxurious organic formulations that performed better than conventional beauty products. Although skin can absorb what is placed on it, there were very few available healthy personal care products that worked well. In 2005, Juice Beauty was launched from scratch to create meaningful change in the industry.

Our Founder led an initial 5-year journey with scientists to solve complex organic formulation challenges. Working with PhD chemists, physicians, and microbiologists to perfect Juice Beauty’s chemistry. Juice Beauty’s revolutionary formulations started with a basic premise: Karen believed that by formulating with an antioxidant-rich organic botanical juice base, rather than PEGS/petroleum derivatives or water, and combining it with powerful skincare ingredients, would yield better results than conventional or natural products as she was convinced that every organic drop would feed the skin. Multiple clinical testing proved her right and she developed targeted skincare collections, All in for All skin.

Juice Beauty pioneered and is radically transforming the chemistry of beauty.