As a pioneering beauty company known for offering clinically validated skincare and vibrant plant-based makeup products formulated with authentically organic ingredients, we're proud to announce we've purchased a sustainable farm located in the heart of the Sonoma Wine Country in Healdsburg, California.
Vine #1, a very special vine, but first let us explain ... one of our favorite activities at the Juice Beauty Farm is observing the different flowers and fruits (including the grapes, figs, olives, and apples to name a few!) growing around the property and seeing how they change throughout the seasons. The inspiration to grow our own ingredients came from our belief that organically farmed ingredients have higher antioxidant levels and these ingredients are the most important piece of our secret sauce formulas!
It all starts with Karen, our founder, who has dedicated her entire life to health, wellness, fitness and organic living. Karen has leapt over multiple obstacles in her life and defied all odds to be thriving as a serial wellness entrepreneur. The Juice Beauty farm provides an opportunity to showcase the California, organic, wellness, antioxidant rich ingredients core to the brand and Karen’s lifestyle.
Healdsburg, fast becoming known as the farm to table hotspot in the wine region of California was our top choice for Juice Beauty farmland for so many reasons. Sonoma County is connected to Marin County where our sustainable headquarters is located, Juice Beauty’s distribution center is located in Sonoma County, the chic town of Healdsburg fits Juice Beauty’s brand, the area is a wellness mecca and more. Vogue recently wrote an article citing Healdsburg as the bustling town with creative culinary energy and a main California vacation destination.
STEM CELLULAR SUPERGRAPE U.S. PATENT PENDING NO. 63/393,817
The Sagrantino fermented grape, grown on the Juice Beauty Certified Organic Farm has an amazingly high level of phenolic compounds. The grape has a high antioxidant ORAC phenol level, all making the grape a powerful and strong inhibitor of free radical mediated reactions and can be advantageously used to decrease the appearance of the skin aging process.
The grape is processed in a specific manner to yield the high phenol + antioxidant levels with specific methods of removing sugar and removing ethanol through a clean reverse osmosis membrane process. The patent focuses on the topical skincare composition with the High Antioxidant Grape fermented and processed in a specific clean manner.
Harvest is looming with the exact day completely dependent on the weather conditions and how the grapes have matured as judged by our expert vineyard managers and farmers. Of course scientific tests are done for sugar, acidity, ph, brix, and more but our vineyard managers watch and taste the grapes daily to determine the exact time to harvest. A vineyard fun fact for some varieties of grapes, so says our experts, is to taste them to also determine the exact perfect time for harvest. The progression of grape tastes goes from flavor releases of: Green Apple taste > Cherry taste > Plum taste > Jam like taste. It’s the “art and science” of grape growing!
After the grape, apple and olive harvests, the fruit is packed in bins and is delivered to our processing companies. Juice Beauty uses two West Coast professional organic food processing companies to prepare our organic fruit to be sent to our labs. Of course organic grapes and apples are two of our favorites since we use so much of this resveratrol and malic acid rich ingredients.
Thinking of fall, apple harvests and apple pie? Well, even if you aren’t in the fall mode, maybe it’s the season to contemplate effective exfoliation of your skin. Why exfoliate? To achieve healthy, glowing skin. Fall is a great time to give nature a boost. If you are in your twenties, your skin cells are naturally turning over monthly but if you are past 30, well let’s just say you might need a bit of help moving this process along, particularly after a fun filled summer of beach, saltwater and chlorine.
In the early 1980’s, Founder Karen started one of the first aerobics exercise businesses in San Francisco and then subsequently one of the first corporate wellness companies in the United States. Wellness and healthy living is at the core of Juice Beauty’s mission and inspiration for Karen starting one of the first Organic beauty companies, Juice Beauty.
Grapes were brought to the USA hundreds of years ago from Europe and are in fact a type of berry with more than 8,000 grape varieties from about 60 species. The Dry Creek Valley area offers the perfect growing conditions for grapes like Cabernet, Zinfandel and Sauvignon Blanc, the region’s signature wines, as well as Bordeaux and Rhone varietals.
Olive oil, we all love it! It’s obtained by physically pressing the olives to obtain the nutrients held within. Olives are full of fatty acids like omega-3’s, lipids and antioxidants (like Vitamin A and E) to help protect the skin from free radical damage. Deeply hydrating and balancing for the skin’s moisture levels. and because it contains vitamin K and squalene, it can help to plump, soften and hydrate.
THE HAPPY SUNFLOWER - BIO-MIMETIC PLANT LIPID RICH SUNFLOWERS
One of the happiest flowers on earth, the sunflower, aptly named for it’s close resemblance to the sun, just looks happy and inspires happiness
NIGHT-TIME BLOOM WITH THE SACRED LILLY FLOWERS & EVENING PRIMROSE FLOWERS
Nocturnal flowers most active at night targeted to help renew the appearance of the skin's surface
THIS IS HOW WE FORMULATE - ORGANIC BOTANICAL JUICES FIRST
After Founder, Karen developed a keen interest in personal care products with her first pregnancy at age 40. She was astounded to learn that, although the skin absorbs over 60% of what is placed on it, there were very few available healthy personal care products that worked well. She wanted to create meaningful change in the beauty industry.
PRODUCT INNOVATION - AT OUR SUSTAINABLE NORTHERN CALIFORNIA HEADQUARTERS
The brainstorming for product innovation happens at Juice Beauty’s sustainable headquarters
JUICE BEAUTY'S LABS
All final formulas and ingredients are finally mixed, tested and produced at Juice Beauty’s Labs, based in the Western Region of the United States. These labs are run by professional scientists and they have special organic lines for Juice Beauty’s ingredients.
OUR SONOMA COUNTY DISTRIBUTION CENTER DIRECT TO YOU!
ON TO SHELF, AT JUICE BEAUTY'S RETAIL PARTNERS
ULTA. Sephora Canada, Neiman Marcus, Bloomingdales, Dillards, Belks, Credo, Paharmaca, Anthropologie, and more.