Farm To Beauty™
WHY A FARM?
It all starts with our founder, who has dedicated her entire life to health, wellness, fitness and organic living. Our Founder leapt over multiple obstacles in her life and defied all odds to be thriving as a serial wellness entrepreneur. The Juice Beauty farm provides an opportunity to showcase the California, organic, wellness, antioxidant rich ingredients core to the brand.
LOCATION, LOCATION, LOCATION
Healdsburg, fast becoming known as the farm to table hotspot in the wine region of California was our top choice for Juice Beauty farmland for so many reasons. Sonoma County is connected to Marin County where our sustainable headquarters is located, Juice Beauty’s distribution center is located in Sonoma County, the chic town of Healdsburg fits Juice Beauty’s brand, the area is a wellness mecca and more. Vogue recently wrote an article citing Healdsburg as the bustling town with creative culinary energy and a main California vacation destination.
STEM CELLULAR SUPERGRAPE U.S. PATENT PENDING NO. 63/393,817
The Sagrantino fermented grape, grown on the Juice Beauty Certified Organic Farm has an amazingly high level of phenolic compounds. The grape has a high antioxidant ORAC phenol level, all making the grape a powerful and strong inhibitor of free radical mediated reactions and can be advantageously used to decrease the appearance of the skin aging process.
The grape is processed in a specific manner to yield the high phenol + antioxidant levels with specific methods of removing sugar and removing ethanol through a clean reverse osmosis membrane process. The patent focuses on the topical skincare composition with the High Antioxidant Grape fermented and processed in a specific clean manner.
IT'S HARVEST TIME
Harvest is looming with the exact day completely dependent on the weather conditions and how the grapes have matured as judged by our expert vineyard managers and farmers. Of course scientific tests are done for sugar, acidity, ph, brix, and more but our vineyard managers watch and taste the grapes daily to determine the exact time to harvest. A vineyard fun fact for some varieties of grapes, so says our experts, is to taste them to also determine the exact perfect time for harvest. The progression of grape tastes goes from flavor releases of: Green Apple taste > Cherry taste > Plum taste > Jam like taste. It’s the “art and science” of grape growing!
PROCESSING
After the grape, apple and olive harvests, the fruit is packed in bins and is delivered to our processing companies. Juice Beauty uses two West Coast professional organic food processing companies to prepare our organic fruit to be sent to our labs. Of course organic grapes and apples are two of our favorites since we use so much of this resveratrol and malic acid rich ingredients.