WHO WE ARE: Our Founder Karen Behnke + Juice Beauty's Story

WHO WE ARE: Our Founder Karen Behnke + Juice Beauty's Story

Juice Beauty Founder, Karen Behnke, Picking Apples at the Juice Beauty Farm

Farm to Beauty™

Welcome to Juice Beauty’s Certified Organic Farm in Healdsburg, Sonoma County, California. The Farm brings our California wellness brand to life and allows us to be more closely connected with our antioxidant-rich organic ingredients. It serves as inspiration for innovation and provides grape ingredients for our Clinically Validated products.

Scientists, Influencers, and Celebrities all visit our Solar Powered Organic Farm to enjoy the 20 acres of rare grapes, our Olive grove with 13 varieties of olives, Green Apple Trees, the stunning views, the Eco-Farmhouse, the saltwater pool, and more.

Juice Beauty’s California Farm is USDA Certified Organic. Why?
1) Organically farmed ingredients produce higher antioxidant levels than conventionally farmed ingredients.
2) To protect our earth, animals, and humans from toxic pesticides! We are planting cover crops, such as clover, between the vines to provide natural vitamins and minerals back into the earth, and instead of spraying with synthetic vitamins, we now mist with Kelp to feed the grapevines.

STEM CELLULAR SleepWrinkle Retinol Overnight Eye Cream

NEW Scientific Technology, Organic Innovation

STEM CELLULAR SleepWrinkle Retinol Overnight Eye Cream

Clean organic ingredients. 2.5% Bio-Retinol + Retinol encapsulated in Evening Primrose. Peptides + Hyaluronic acid to visibly firm + plump for youthful results. Advanced Retinol technology and nourishing creamy texture for extra overnight care of the delicate eye area.


  • Minimizes signs of sleep wrinkles that develop overnight, with Bio-Retinol + Retinol (Vitamin A) encapsulated in evening primrose with fruit stem cells.
  • Peptides and Hyaluronic Acid for firming and plumping appearance.
  • Fight free radical skincare attacks with antioxidant powerhouses CoQ10 (ubiquinone), Vitamin E, green tea and nutrient rich organic grape juices.
  • Moisturize luxuriously with jojoba, coconut, and shea butters.
  • Feed your skin with Vitamin B5.
Clinically Validated Juice Beauty Stem Cellular SuperGrape Youth Renew Serum

Clinically Validated, Organic Innovation

STEM CELLULAR SuperGrape Youth Renew Serum with Hyaluronic Acid

Renew skin appearance with enhanced bounce! Silky SuperGrape Youth Renew Serum is made with the rare Sagrantino Grape for ultimate Anti-Wrinkle antioxidant power. Hyaluronic Acid, Arginine & Jojoba esters for a plump smooth appearance. Exclusively Farm to Beauty Reserve from Juice Beauty’s Certified Organic farm.


  • Clinically Validated more youthful and renewed skin appearance from the rare, organic Sagrantino SUPERGRAPE grown at Juice Beauty’s Sonoma organic farm. Farm to Beauty, Reserve.
  • Key Anti-Wrinkle product with daily age defy improvements from the rich grape ingredients, Vitamins C, B5 and E, and organic shea butter, borage, rose hip, flaxseed oils.
  • Skin Bounce appearance improvement with hydration, plumping and smoothing benefits from hyaluronic acid, prickly pear, jojoba esters.
  • Silky and smooth glide on serum that you will love!

Juice Beauty focuses on sustainable practices throughout our company, including packaging, manufacturing, our headquarters and our Farm. Our goal is to eliminate the use of virgin plastic by 2025. We have converted our plastic bottles to recycled plastic. Additionally, approximately 40% of our products are in glass containers, we use 100% FSC paper, bio-resin sample & travel tubes, and our corporate HQ and farm are solar-powered.

On the INSIDE: Certified Organic Ingredients to protect humans, animals and the planet.
On the OUTSIDE/Packaging: Juice Beauty’s Sustainable Team has an ongoing conversion effort. Our goal is to eliminate virgin plastic altogether by 2025. Here are some milestones:

  • Recycled Plastic Bottles (PCR): We have converted all plastic bottles to recycled plastic to achieve our goal of eliminating the use of virgin plastic by 2025.
  • Sustainable Glass: 40% of our Products, including our Green Apple + Prebiotix Collections, are in sustainable glass.
  • Sustainable Bio-Resin Tubes: Most of our tubes have been converted to Bio-Resin or PCR greatly reducing carbon footprint.
  • Paper: We use 100% FSC paper for all product boxes. Our shipping boxes contain 48% recycled content + 52% certified sustainable (FSC) content.


  • Paper Footprint: 6 million or 37% approximate square inch reduction: in product kit paper for the first year of our sustainable paper reduction initiative. We have just completed another 7% kit reduction paper footprint in 2023.
  • Pesticide Reduction: Over the past decade, Juice Beauty has estimated avoiding 3 tons of pesticides by utilizing certified organic farmed ingredients instead of conventional.
  • Solar Power: Juice Beauty’s farmhouse, Organic Farm and our Corporate Headquarters are all powered by solar.
  • No Endocrine Disruptors Polluting the Planet and Humans: Using farmed plant oils or no fragrance, we have avoided an estimated 10 tons of endocrine-disrupting synthetic fragrance chemical use over the past decade.
  • Petroleum avoidance: Using sustainably sourced plant waxes, we have avoided using an estimated 26 tons of petroleum over the past decade.
    (stats estimated by Duke University Math Students)

Solar Powered SUSTAINABLE ORGANIC Farm in Sonoma County, California: 100% of the farmhouse and 75% of the Organic Farm is powered by solar
The California country-modern farmhouse located on Juice Beauty’s Organic farm was outfitted in a completely sustainable manner, abiding by Juice Beauty’s Eco-Values, and using organic and sustainable materials from top-to-bottom. The guesthouse update used only the most sustainable and healthy products, including blue jean insulation, all new sustainably made tile flooring; patio cement consisting of 20% recycled cement (the highest content allowed), and all materials, such as doors that were removed, were reused and repurposed.

Follow us on Instagram and TikTok to watch the fun in the California sun!

Find us at Ulta, Sephora and JuiceBeauty.com