Oct 2019

Patent 092262-1087911 filed on Gel Texture of Prebiotix Moisturizer based on Microbiome science.

Oct 2019

Winner, Goldman Sachs Most Intriquing Entrepreneurs. Founder Karen Behnke

Sep 2019

OG/Pioneer from FORBES: “The OG "clean" beauty brand, Juice Beauty, has become one of the first farm to face brands to be studied by academia.” Juice Beauty announces our collaboration with UCDavis to develop the Super Grape for the skin.

Jun 2019

Disruptor from Bloomberg News: “L’Oreal also faces mounting competition from younger upstarts: the rise of social media-savvy start-ups like Glossier, celebrity-fronted brands like LVMH’s Fenty Beauty by Rihanna, and organic products like Juice Beauty mean fewer American consumers are headed for the retail outlets where L’Oreal has dominated shelves for decades.” 

Apr 2019

Winner: Phyto-Pigments Liquid Line & Define, The Knot's Best Eyeliner

Apr 2019

EWG Earth Day tribute from Board Member Michelle Pfeiffer to Juice Beauty and Founder Karen Behnke for being a pioneer in disrupting the beauty space. San Francisco Annual Gala.

Nov 2018

Allure features our Phyto-Pigments Ultra-Natural Mascara “6 products that started the clean beauty revolution”!

Oct 2018

Karen Behnke named by Goldman Sachs' -The 100 Most Intriguing Entrepreneurs

CEO David Solomon named Juice Beauty as a major disrupter in his opening conference remarks

Sep 2018

Winner: Phyto-Pigments Brow Envy Gel, Allure's Best New Beauty Product Of The Month

Aug 2018

The clinicals are in! Green Apple Age Defy Serum performed 2.7x (168%!) better at providing antioxidant protection than a leading conventional serum and a top natural serum

Jul 2018

Farm to Beauty! Founder Karen Behnke and her husband Howard Luria, M.D. announces they have bought a farm to lease to Juice Beauty. “Our FARM TO BEAUTY initiative will bring Juice Beauty’s brand to life and allow us to be more closely connected with our antioxidant-rich ingredients. The farm will serve as a destination for brand immersion, future innovation, and for visitors to experience our California wellness organic lifestyle. I’m so excited to host our retailers, social media influencers, the media, employees, and Juice Beauty’s scientific team; and we’re hoping upon leaving the Farm, visitors will have felt like they have taken a dive right into a Juice Beauty bottle.”

May 2018

Winner: Blemish Clearing Serum, Teen Vogue's Best Natural Acne Serum

Winner: Stem Cellular CC Cream, Best CC Cream's for flawless skin, ELLE Magazine

Apr 2018

Winner: Elle Genius Award for patent-pending Signal Peptides Firming Serum recognizing Juice Beauty’s head of Product Development Mimi Lu;

Winner: Green Apple Brightening Essence, Glamour's Best Natural Essence

Mar 2018

Groundbreaking Prebiotix Beauty Inside Out Collection launched based on Microbiome Science. Juice Beauty’s first ingestible product, the Antioxidant Boost becomes USDA certified organic.

Mar 2018

FARM TO BEAUTY! Juice Beauty announces we are leasing a farm to start growing our ingredients as announced in WWD & Marie-Claire

Aug 2017

Juice Beauty launches innovative brand campaigns on national radio.

Winner: Forbes Announcement for CircleUp 25 Most Innovative Brand.

May 2017

ELLE Magazine launched Juice Beauty's spring/summer Phyto-Luminous look as featured on our Creative Director, Makeup, Gwyneth Paltrow.

Apr 2017

Winner: Phyto-Pigments Ultra-Natural Mascara, Glamour's Best Natural & Organic Mascara;

Goop by Juice Beauty's Luminous Melting Cleanser, Glamour's Best Natural & Organic Cleanser.

Jan 2017

Winner: Well & Good's Best Concealer: Phyto-Pigments Concealer

Winner: Harpers Bazaar Best Mascaras of all time: Phyto-Pigments Mascara


Nov 2016

Launch of Juice Beauty in USA department stores: Bloomingdale's & Neiman Marcus

Oct 2016

Winner: Goop by Juice Beauty's Luminous Melting Cleanser, Allure's Best of Beauty award.

May 2016

Launch of Juice Beauty in Canada at Holt Renfrew & Sephora under the direction of Sandy Delila, Canada's country manager.

Winner: ULTA awarded Juice Beauty "Most Innovative Brand" among all their prestige skincare brands.

May 2016

Sephora Canada opens under the direction of Sandy Delila, Juice Beauty’s Canada Director

Apr 2016

Winner: ULTA awarded Juice Beauty "Most Innovative Brand" among all their prestige skincare brands.

Feb 2016

LA Times: “Why Gwyneth Paltrow named colors in her Juice Beauty Collection after fellow female stars”

Jan 2016

Gwyneth Paltrow announced as Juice Beauty’s Creative Director, Makeup and Juice Beauty releases groundbreaking Phyto-Pigments Vibrant and plant based makeup made with organic ingredients. Worldwide press coverage.

Jan 2016

Winner: Real Simple's Best Lip Moisturizer, Juice Beauty’s Organic Lip Moisturizer.

Apr 2015

Winner: lnStyle Best EcoMoisturizer,Green Apple Age Defy Moisturizer.

Jan 2015

Gwyneth Paltrow joins Juice Beauty as a shareholder, business partner, and Creative Director, Makeup. Juice Beauty invests in Goop, Gwyneth's lifestyle brand. Gwyneth is a perfect and authentic fit for Juice Beauty! WWD announces the news to the industry

Oct 2014

Winner: Yoga Journal’s Best Oil: Stem Cellular Cleansing Oil.

Sep 2014

New sustainable headquarters opens in San Rafael, California, utilizing all recycled and re-used materials, furniture, paints, and insulation.

Jul 2014

Juice Beauty's Petaluma Distribution Center expands under the direction of Dave Spangler, Distribution Center Manager.

jun 2014

Juice Beauty products becomes certified by PETA and Leaping Bunny Cruelty-Free.

Apr 2014

Credo Beauty, one of the first EcoChic retailers in the Country, opens featuring Juice Beauty products.

Winner: Total Beauty Readers Choice Awards: Blemish Clearing Serum.

Jan 2014

Dr. Carolyn Chang announced as Juice Beauty's Scientific Advisor helping consulting on Juice Beauty's Instant Eye Lift Algae Mask. Dr. Chang, a well-known San Francisco plastic surgeon works with Juice Beauty for effective yet gentle products for her post-op patients.


Juice Beauty enhances our management team that helped fuel multiple years of growth including: Jeffrey Grannis, Digital Director; Joann Meyer, National Sales Director; Paul Deacon, VP Marketing; Monica Rutherford, VP Sales; Gina Robinson Regional Manager, and Amy Hartman, Regional Director.

Nov 2013

Winner: Martha Stewart Living Awards, Green Apple Peel Best Exfoliator & Hydrating Mist Best Refreshing Mist.

Jan 2013

Juice Beauty named top EWG's Skin Deep ratings for every SPF product and has maintained this status every year.

Dec 2012

Innovation: First CC Cream to market in North America (possibly tied with Chanel) with a groundbreaking formulation of organic ingredients +  Zinc matching the slip and feel of leading conventional chemical silicones/dimethicone brands

Nov 2012

Winner: Allure's Editors Pick Juice Beauty's Green Apple Peel.

Juice Beauty's original Makeup Classics Collection become certified gluten-free.


Earth Day 2012

Alicia Silverstone by Juice Beauty Limited Edition beauty collection released nationwide to celebrate Earth Day.

Earth Day 2012

Juice Beauty expands distribution to all ULTA Beauty prestige stores totaling 800+ stores nationwide.

Nov 2011

Winner: Entrepreneur of the Year award Winner Bay Area, Karen Behnke.

Aug 2011

Juice Beauty opens in select ULTA Beauty prestige stores.


Winner: lnStyle Best Beauty Green Apple Moisturizer.


STEM CELLULAR™ Anti-Wrinkle first three products launched. Stem Cellular Moisturizer, Eye Treatment and Booster Serum.


Karen consulted with UCSF's Gladstone Institute's Dr. Deepak Srivastava, MD on ideas for the new Stem Cellular Collection. Dr. Srivastava is vice president of the International Society for Stem Cell Research, the voice of the global stem cell research community. Srivastava, who pioneered the use of stem cells for heart disease, is director of the Roddenberry Stem Cell Center and a senior investigator at the Gladstone Institutes. University of California’s Gladstone Institute is known for Nobel Prize winning researchers and stem cell research. Of course Juice Beauty’s Stem Cellular products are based on PLANT stem cells.


Dr. Sydney Coleman, plastic surgeon world-renowned for pioneering surgery techniques and for his research with stem cells, joined Juice Beauty as a Scientific Medical Advisor focusing on our plant Stem Cellular formulations. Dr. Coleman is the recipient of multiple grants from the US Military aimed at treating wounded veterans with transplanted fat and stem cells; is the author of a leading plastic surgery text book, and has many academic affiliations. Of course Juice Beauty’s Stem Cellular products are based on PLANT stem cells.


Professional management team formation began with the hiring of Jackie Duda, SVP Operations and Mimi Lu, Chemist & Product Development Director.


After working for over 5 years on skincare formulations, Karen’s team started experimenting with a new way to formulate makeup. This laid the foundation for Juice Beauty to become one of the first companies to release organic ingredient, plant based makeup with brilliant colors.


Jennifer Siebel Newsom, a documentary film-maker, actress, (and married to Gavin Newsom, Lt. Governor of California) becomes a Juice Beauty Ambassador hosting Juice Beauty's first infomercial.

Jul 2009

Kate Hudson in Self magazine: "Plenty of stars talk about being green but Kate Hudson actually makes the planet a priority and she keeps her skin clear with Juice Beauty's Green Apple Peel".

Apr 2009

Glamour Eco Special hit the newsstands. 75 National Eco Leaders awarded & photographed in a Glamour multi-page issue to celebrate Glamour's 75th anniversary. Karen featured alongside Alicia Silverstone and other eco-celebrities.


U.S. Patent #7,632,527 B2 awarded for the Green Apple Peel.


Winner: Blemish Clearing Serum wins the ELLE Magazine's Green Star Award for the Best Blemish Treatment.


Innovation: The BLEMISH CLEARING™ Collection launched, becoming one of the first blemish skin care ranges formulated without Benzoyl Peroxide, using a revolutionary new method to clear the skin with Organic Fruit Acids, Salicylic Acid, Willow Bark, CoQ10 and Vitamin C.


Based upon the early success of the Green Apple Peel Full Strength, an entire Green Apple Collection was developed to focus on brightening, correcting and general aging skin concerns.

May 2008

Kate Hudson, in Elle magazine, states that Juice Beauty's Green Apple Peel "is really, really, really good. It contains enzymes so it exfoliates." Juice Beauty loves Kate!


Innovation: Based upon the early success of the Green Apple Peel Full Strength, an entire Green Apple Collection was developed to focus on brightening, correcting and general aging skin concerns.


Tony Silva’s twin brother, Keny joins Juice Beauty to start our professional creative department moving us into more beautiful assets.

Sept 2007

Kate Hudson, when interviewed for a Harpers cover story, said her favorite beauty brand was Juice Beauty, and a wonderful relationship begins with one of our favorite celebrities!


Juice Organics, a value "sister" hair care brand was developed.

Aug 2006

juicebeauty.com went live.


The Daily Essentials Collection launched in our first two retailers, Whole Foods and Pharmaca.

Jul 2005

The first Juice Beauty Daily Essentials Collection was launched with a Cleanse-Treat-Moisturize regimen consisting of Juice Beauty's Cleansing Milk, Antioxidant Serum, GREEN APPLE™ Peel Full Strength, Hydrating Mist, and the Nutrient Moisturizer.


Juice Beauty is launched! All original product formulations were discarded and a product development manager was hired to assist in developing new Juice Beauty products. Many laboratories were contacted, all of which turned down the opportunity to work with Juice Beauty as they did not want to formulate with organic botanical juices. Finally, Juice Beauty secured one laboratory that agreed to work with our innovative and new ideas as long as we would fund a freezer. Karen began her journey of developing the highest efficacy skincare products and building a multi-million dollar profitable company that was mission and values driven.

jul 2004

Karen purchased the name "Juice Beauty" from a group of people in Mill Valley, California that had a handful of natural products sold in a few dozen stores, total annual sales of $300,000 with debt and no profit. Karen wanted the name as it fit her concept of filling with botanical juices, so she bought the name. Prior to this, Karen and her husband researched how they could change basic beauty chemistry by formulating with organic botanical juices as opposed to water or petroleum glycol fillers thus the name Juice Beauty was a perfect fit.


1st State of the Evidence report produced by Breast Cancer Prevention Partners documenting the environmental aspects that contribute to various cancers. A key Inspiration motivating Karen to start Juice Beauty and help disrupt the beauty industry.

1997 & 99

During Karen's pregnancies, motivated to find highly efficacious beauty products that would be

healthful for her and her unborn babies, she started reading beauty product labels for the first time.


Karen expanded the fitness concept to the entire spectrum of wellness, starting one of the first corporate wellness companies in the USA (Execu-Fit Health Programs) eventually purchased by PacifiCare/United Health Care and subsequently renamed PacifiCare Wellness Company. This company provided worksite well ness programs to multiple corporations and helped pioneer the wellness industry.


Karen Behnke started 'Get Fit Aerobics' and secured the U.S. Army contract (former Presidio San Francisco base) to teach several fitness classes per day starting her well ness career. Karen pioneered the “warm up” before races in the San Francisco Bay Area starting with the American Heart Association May Day Races.