Patent 092262-1087911 filed on Gel Texture of Prebiotix Moisturizer based on Microbiome science.
Winner, Goldman Sachs Most Intriquing Entrepreneurs. Founder Karen Behnke
OG/Pioneer from FORBES: “The OG "clean" beauty brand, Juice Beauty, has become one of the first farm to face brands to be studied by academia.” Juice Beauty announces our collaboration with UCDavis to develop the Super Grape for the skin.
Disruptor from Bloomberg News: “L’Oreal also faces mounting competition from younger upstarts: the rise of social media-savvy start-ups like Glossier, celebrity-fronted brands like LVMH’s Fenty Beauty by Rihanna, and organic products like Juice Beauty mean fewer American consumers are headed for the retail outlets where L’Oreal has dominated shelves for decades.”
Winner: Phyto-Pigments Liquid Line & Define, The Knot's Best Eyeliner
EWG's Earth Day tribute from Board Member Michelle Pfeiffer featured Juice Beauty and Founder Karen Behnke for pioneering organic beauty and disrupting the beauty space. The San Francisco Annual Gala Event was attended by over 1000 eco-enthusiasts.
Juice Beauty files US Patent #092262-1068230 for our Signal Peptides thin emulsion base technology.
Allure: “6 products that started the clean beauty revolution!" Allure featured our Phyto-Pigments Ultra-Natural Mascara.
Karen Behnke was named by Goldman Sachs' as one of The 100 Most Intriguing Entrepreneurs. CEO David Solomon named Juice Beauty as a major disrupter in his opening conference remarks.
Winner: Phyto-Pigments Brow Envy Gel, Allure's Best New Beauty Product Of The Month.
Independent Clinical laboratory analysis: Green Apple Age Defy Serum performed 2.7x (168%!) better at providing antioxidant protection than a leading conventional serum and a top natural serum.
Farm to Beauty! Founder Karen Behnke and her husband Howard Luria, M.D. announces they have bought a farm to lease to Juice Beauty. “Our FARM TO BEAUTY initiative will bring Juice Beauty’s brand to life and allow us to be more closely connected with our antioxidant-rich ingredients. The farm will serve as a destination for brand immersion, future innovation, and for visitors to experience our California wellness organic lifestyle. I’m so excited to host our retailers, social media influencers, the media, employees, and Juice Beauty’s scientific team; and we’re hoping upon leaving the Farm, visitors will have felt like they have taken a dive right into a Juice Beauty bottle.”
Winner: Blemish Clearing Serum, Teen Vogue's Best Natural Acne Serum
Winner: Stem Cellular CC Cream, Best CC Cream's for flawless skin, ELLE Magazine
Winner: Elle Genius Award for patent-pending Signal Peptides Firming Serum recognizing Juice Beauty’s head of Product Development Mimi Lu.
Winner: Green Apple Brightening Essence, Glamour's Best Natural Essence.
Groundbreaking Prebiotix Beauty Inside Out Collection is launched and is based on protecting the science of the Microbiome. Juice Beauty creates our first ingestible product, the Antioxidant Boost with USDA organic certification.
FARM TO BEAUTY! Juice Beauty announces the leasing of a farm to start growing our ingredients as mentioned in WWD & Marie-Claire.
Juice Beauty's first national radio campaign begins.
Winner: Forbes announces Juice Beauty was named one of CircleUp 25 Most Innovative Brands.
ELLE Magazine features Juice Beauty's spring/summer Phyto-Luminous look as designed by our Creative Director, Makeup, Gwyneth Paltrow.
Winner: Phyto-Pigments Ultra-Natural Mascara, Glamour's Best Natural & Organic Mascara.
Winner: Goop by Juice Beauty's Luminous Melting Cleanser, Glamour's Best Natural & Organic Cleanser.
Winner: Well & Good's Best Concealer: Phyto-Pigments Concealer.
Winner: Harpers Bazaar Best Mascaras of all time: Phyto-Pigments Mascara.
Juice Beauty opens in Bloomingdale's & Neiman Marcus department stores.
Winner: Goop by Juice Beauty's Luminous Melting Cleanser, Allure's Best of Beauty award.
Winner: ULTA awards Juice Beauty "Most Innovative Brand" among all their prestige skincare brands.
Juice Beauty opens in Sephora Canada under the direction of Sandy Delila, Canada's country manager.
LA Times features: “Why Gwyneth Paltrow named colors in her Juice Beauty Collection after fellow female stars”
Gwyneth Paltrow, Juice Beauty’s Creative Director, Makeup and Juice Beauty release a groundbreaking plant and organic ingredient based makeup collection.
Winner: Real Simple's Best Lip Moisturizer, Juice Beauty’s Organic Lip Moisturizer.
Winner: lnStyle Best EcoMoisturizer,Green Apple Age Defy Moisturizer.
Gwyneth Paltrow joins Juice Beauty as a shareholder, business partner, and Creative Director, Makeup. As part of the partnership Juice Beauty invests in Goop, Gwyneth's lifestyle brand. WWD announces the news to the industry in a feature story.
Winner: Yoga Journal’s Best Oil: Stem Cellular Cleansing Oil.
New sustainable headquarters opens in San Rafael, California, utilizing all recycled and re-used materials, furniture, paints, and insulation.
Juice Beauty's Petaluma Distribution Center expands under the direction of Dave Spangler, Distribution Center Manager.
Juice Beauty products becomes certified by PETA and Leaping Bunny Cruelty-Free.
Credo Beauty, one of the first EcoChic retailers in the Country, opens featuring Juice Beauty products.
Winner: Total Beauty Readers Choice Awards: Blemish Clearing Serum.
Dr. Carolyn Chang announced as Juice Beauty's Scientific Advisor for Juice Beauty's Instant Eye Lift Algae Mask. Dr. Chang, a well-known San Francisco plastic surgeon works with Juice Beauty wanted an effective yet gentle eye product for her post-op patients.
Juice Beauty expands our top management team that helped fuel multiple years of growth including: investor Paul Deacon, VP Marketing; Monica Rutherford, VP Sales; Karen Behnke, Founder; Mimi Lu, Product Development Director; Joann Meyer, National Sales Director; investor Jeffrey Grannis, Digital Director.
Not Pictured: Amy Hartman, Regional Director and Gina Robinson, Regional Manager
Winner: Martha Stewart Living Awards, Green Apple Peel Best Exfoliator & Hydrating Mist Best Refreshing Mist.
EWG's Skin Deep Ratings Guide ranks every Juice Beauty SPF product in its highest ranking.
Juice Beauty launches the first CC Cream to market in North America (possibly tied with Chanel) with a groundbreaking formulation of organic ingredients + Zinc. Our chemists match the slip and feel of leading conventional chemical silicones/dimethicone products.
Winner: Allure's Editors Pick Juice Beauty's Green Apple Peel.
Juice Beauty's original Makeup Classics Collection become certified gluten-free.
Earth Day 2012
Alicia Silverstone by Juice Beauty Limited Edition beauty collection released nationwide to celebrate Earth Day.
Earth Day 2012
Juice Beauty expands distribution to all ULTA Beauty prestige stores totaling 800+ stores nationwide.
Winner: Bay Area Entrepreneur of the Year award, Karen Behnke.
Juice Beauty opens in select ULTA Beauty prestige stores.
Winner: lnStyle Best Beauty Green Apple Moisturizer.
STEM CELLULAR™ Anti-Wrinkle collection launched. Stem Cellular Moisturizer, Eye Treatment and Booster Serum.
Karen consulted with UCSF's Gladstone Institute's Dr. Deepak Srivastava, MD on ideas for the new Stem Cellular Collection. University of California’s Gladstone Institute is known for Nobel Prize winning researchers and stem cell research. Of course Juice Beauty’s Stem Cellular products are based on PLANT stem cells.
Dr. Sydney Coleman, plastic surgeon world-renowned for pioneering surgery techniques and for his research with stem cells, joined Juice Beauty as a Scientific Medical Advisor focusing on our plant Stem Cellular formulations. Dr. Coleman is the recipient of multiple grants from the US Military aimed at treating wounded veterans with transplanted fat and stem cells; is the author of a leading plastic surgery text book, and has many academic affiliations. Of course Juice Beauty’s Stem Cellular products are based on PLANT stem cells.
Professional management team formation began with the hiring of Jackie Duda, SVP Operations and Mimi Lu, Chemist & Product Development Director.
Jennifer Siebel Newsom, a documentary film-maker, actress, (and married to Gavin Newsom, Governor of California) becomes a Juice Beauty Ambassador hosting Juice Beauty's first infomercial.
Kate Hudson in Self magazine: "Plenty of stars talk about being green but Kate Hudson actually makes the planet a priority and she keeps her skin clear with Juice Beauty's Green Apple Peel".
Glamour Eco Special hit the newsstands. 75 National Eco Leaders awarded & photographed in a Glamour multi-page issue to celebrate Glamour's 75th anniversary. Karen is featured alongside Christie Brinkley and other eco-celebrities.
U.S. Patent #7,632,527 B2 awarded for the Green Apple Peel.
Winner: Blemish Clearing Serum wins the ELLE Magazine's Green Star Award for the Best Blemish Treatment.
Innovation: The BLEMISH CLEARING™ Collection launched, becoming one of the first blemish skin care ranges formulated without Benzoyl Peroxide, using a revolutionary new method to clear the skin with Organic Fruit Acids, Salicylic Acid, Willow Bark, CoQ10 and Vitamin C.
Kate Hudson, in Elle magazine, states that Juice Beauty's Green Apple Peel "is really, really, really good. It contains enzymes so it exfoliates." Juice Beauty loves Kate!
Innovation: Based upon the early success of the Green Apple Peel Full Strength, an entire Green Apple Collection was developed to focus on brightening, correcting and general aging skin concerns.
Tony Silva’s twin brother, Keny joins Juice Beauty to start our professional creative department moving us into era of more beautiful assets.
Kate Hudson, when interviewed for a Harpers cover story, said her favorite beauty brand was Juice Beauty, and a wonderful relationship begins with one of our favorite celebrities!
Juice Organics, a value "sister" hair care brand was developed.
juicebeauty.com went live.
The Daily Essentials Collection launches in our first two retailers, Whole Foods and Pharmaca.
The first Juice Beauty Daily Essentials Collection was launches with a Cleanse-Treat-Moisturize regimen consisting of Juice Beauty's Cleansing Milk, Antioxidant Serum, GREEN APPLE™ Peel Full Strength, Hydrating Mist, and the Nutrient Moisturizer.
Juice Beauty is launched! All original product formulations were discarded and a new product development manager was hired to assist in developing new Juice Beauty products. Many laboratories were contacted, all of which turned down the opportunity to work with Juice Beauty as they did not want to formulate with organic botanical juices. Finally, Juice Beauty secured one laboratory that agreed to work with our innovative and new ideas as long as we would fund a freezer. Karen began her journey of developing the highest efficacy skincare products and building a multi-million dollar profitable company that was mission and values driven.
Karen purchases the trademark "Juice Beauty" from a group of people in Mill Valley, California that had a handful of natural products sold in a few dozen stores, total annual sales of $300,000 with debt and no profit. The name fit Karen's concept of utilizing organic botanical juices. Prior to this, Karen and her husband researched how they could change basic beauty chemistry by formulating with organic botanical juices as opposed to water or petroleum glycol fillers thus the name Juice Beauty was a perfect fit.
The 1st State of the Evidence report was released by Breast Cancer Prevention Partners documenting the environmental aspects that contribute to various cancers. Juice Beauty's founder, Karen Behnke first read Breast Cancer Prevention Partners’ (BCPP) State of the Evidence before she started Juice Beauty. This science based research document became one of her guiding principles for formulating Juice Beauty products and helped lay the foundation for Karen to become a leader in the clean/green/organic beauty industry. Juice Beauty has partnered with Breast Cancer Prevention Partners’ since 2005 as we share being mission driven and have shared values. BCPP is a science-based advocacy organization that works to prevent breast cancer by eliminating exposure to toxic chemicals and radiation.
BCPP has brought to light the harmful effects of Teflon, Lead, endocrine disrupting synthetic fragrance, parabens, glyphosate, and many more potentially dangerous chemicals. Their tireless research and efforts have brought legislative law modifications to protect consumers and the planet, and have driven consumer behavior modification which ultimately has created major changes in the big consumer products companies.
1997 & 99
During Karen's pregnancies, she became motivated to find highly efficacious beauty products that would be healthful for her and her unborn babies, and she started reading beauty product labels for the first time.
Karen started one of the first corporate wellness companies in the USA (Execu-Fit Health Programs) eventually purchased by PacifiCare/United Health Care and subsequently renamed PacifiCare Wellness Company. This company provided worksite wellness programs to multiple corporations and helped pioneer the wellness industry.
Karen Behnke started 'Get Fit Aerobics' and secured the U.S. Army contract (former Presidio San Francisco base) to teach several fitness classes per day starting her wellness career. Karen pioneered the “warm up” before races in the San Francisco Bay Area starting with the American Heart Association May Day Races.