Vogue Business China


Vogue Business China names Juice Beauty #7 Hot Brand Climbing in China.

InStyle Magazine Names Juice Beauty Best Organic Brand 2023

JAN 2023

Named InStyle’s BEST ORGANIC BRAND beating out the other natural, clean and organic brands!

Oprah's Logo and Juice Beauty Blemish Clearing Serum

SEP 2022

Oprah names Juice Beauty’s Blemish Clearing Serum: “one of the Best Acne Serums Dermatologists Say Really Work”


JULY 2022

Patent pending No. 63/393,817 : SuperGrape Sagrantino grape grown on the Juice Beauty Farm specifically for the face. Patent pending on the growing methods and processing with the amazingly resulting antioxidant levels.

The List

JULY 2022

The List names Juice Beauty one of the Top Vegan Beauty Brands.


JUNE 2022

Prevention names Juice Beauty one of the Top Vegan Makeup Brands.

2022 The Bump Best of Pregnancy: Juice Beauty

MAR 2022

Juice Beauty receives the Best Pregnancy Safe Skincare Brand Award by The Bump.

Kate Hudson and Karen Behnke on the Cover of WWD

JAN 2022

Kate Hudson joins Juice Beauty collaborating on several products which she designed the logo “Kate Hudson (heart) Juice Beauty”, celebrating a 16 year friendship with Founder, Karen Behnke.

The Juice Beauty Farm Receives CCOF Certification


Juice Beauty’s Farm, in Healdsburg, Sonoma County California receives “Certified Organic Certification from CCOF. Farm to Beauty.

Karen Behnke Receives a CEW Beauty Creators Award

FALL 2021

Karen receives a CEW Beauty Creator Award.

Modern Weekly China


Modern Weekly China reports that Juice Beauty launches as a top ten brand in China.

Juice Beauty Prebiotix

OCT 2019

Patent 092262-1087911 filed on Gel Texture of Prebiotix Moisturizer based on Microbiome science.

Karen Behnke Named 100 Most Interesting Entrpreneurs

OCT 2019

Winner, Goldman Sachs Most Intriquing Entrepreneurs. Founder Karen Behnke


SEP 2019

OG/Pioneer from FORBES: “The OG "clean" beauty brand, Juice Beauty, has become one of the first farm to face brands to be studied by academia.” Juice Beauty announces our collaboration with UCDavis to develop the Super Grape for the skin.

Bloomberg News

JUN 2019

Disruptor from Bloomberg News: “L’Oreal also faces mounting competition from younger upstarts: the rise of social media-savvy start-ups like Glossier, celebrity-fronted brands like LVMH’s Fenty Beauty by Rihanna, and organic products like Juice Beauty mean fewer American consumers are headed for the retail outlets where L’Oreal has dominated shelves for decades.”

Liquid Line & Define Wins The Knot 2019 Beauty Awards

APR 2019

Winner: Phyto-Pigments Liquid Line & Define, The Knot's Best Eyeliner

Karen Behnke and Michelle Pfifer at the EWG Earth Day Tribute Dinner

APR 2019

EWG's Earth Day tribute from Board Member Michelle Pfeiffer featured Juice Beauty and Founder Karen Behnke for pioneering organic beauty and disrupting the beauty space. The San Francisco Annual Gala Event was attended by over 1000 eco-enthusiasts.

Signal Peptides Firming Eye Balm

DEC 2018

Juice Beauty files US Patent #092262-1068230 for our Signal Peptides thin emulsion base technology.

Allure Magazine and Juice Beauty PHYTO-PIGMENTS Mascara

NOV 2018

Allure: “6 products that started the clean beauty revolution!" Allure featured our Phyto-Pigments Ultra-Natural Mascara.

Karen Behnke was named by Goldman Sachs'  as one of The 100 Most Intriguing Entrepreneurs.

OCT 2018

Karen Behnke was named by Goldman Sachs'  as one of The 100 Most Intriguing Entrepreneurs. CEO David Solomon named Juice Beauty as a major disrupter in his opening conference remarks.

Juice Beauty Green Apple Serum

AUG 2018

Independent Clinical laboratory analysis: Green Apple Age Defy Serum performed 2.7x (168%!) better at providing antioxidant protection than a leading conventional serum and a top natural serum.

Karen Behnke at the Juice Beauty Farm

JUL 2018

Farm to Beauty! Founder Karen Behnke and her husband Howard Luria, M.D. announces they have bought a farm to lease to Juice Beauty. “Our FARM TO BEAUTY initiative will bring Juice Beauty’s brand to life and allow us to be more closely connected with our antioxidant-rich ingredients. The farm will serve as a destination for brand immersion, future innovation, and for visitors to experience our California wellness organic lifestyle. I’m so excited to host our retailers, social media influencers, the media, employees, and Juice Beauty’s scientific team; and we’re hoping upon leaving the Farm, visitors will have felt like they have taken a dive right into a Juice Beauty bottle.”

Elle Magazine names Stem Cellular CC Cream Best of CC Creams for Flawless Skin

MAY 2018

Winner: Stem Cellular CC Cream, Best CC Cream's for flawless skin, ELLE Magazine

Green Apple Brightening Essence, Glamour's Best Natural Essence.

APR 2018

Winner: Green Apple Brightening Essence, Glamour's Best Natural Essence

Juice Beauty Prebiotix Collection

MAR 2018

Groundbreaking Prebiotix Beauty Inside Out Collection is launched and is based on protecting the science of the Microbiome. Juice Beauty creates our first ingestible product, the Antioxidant Boost with USDA organic certification.

Karen Behnke at the Juice Beauty Farm

MAR 2018

FARM TO BEAUTY! Juice Beauty announces the leasing of a farm to start growing our ingredients as mentioned in WWD & Marie-Claire.

Karen Behnke Recording a Juice Beauty Radio Campaign

AUG 2017

Juice Beauty's first national radio campaign begins.

Forbes Circle Up

AUG 2017

Winner: Forbes announces Juice Beauty was named one of CircleUp 25 Most Innovative Brands.

Women Wearing PHYTO-PIGMENTS Makeup

MAY 2017

ELLE Magazine features Juice Beauty's spring/summer Phyto-Luminous look as designed by our Creative Director, Makeup, Gwyneth Paltrow.

Glamour Magazine and Juice Beauty Mascara

APR 2017

Winner: Phyto-Pigments Ultra-Natural Mascara, Glamour's Best Natural & Organic Mascara.

Winner: Goop by Juice Beauty's Luminous Melting Cleanser, Glamour's Best Natural & Organic Cleanser.

Harper's Bazaar

JAN 2017

Winner: Well & Good's Best Concealer: Phyto-Pigments Concealer.

Winner: Harpers Bazaar Best Mascaras of all time: Phyto-Pigments Mascara.

Bloomingdale's & Neiman Marcus

NOV 2016

Juice Beauty opens in Bloomingdale's & Neiman Marcus department stores.

Allure Magazine

OCT 2016

Winner: Goop by Juice Beauty's Luminous Melting Cleanser, Allure's Best of Beauty award.

Ulta Beauty

MAY 2016

Winner: ULTA awards Juice Beauty "Most Innovative Brand" among all their prestige skincare brands.


MAY 2016

Juice Beauty opens in Sephora Canada under the direction of Sandy Delila, Canada's country manager.

Gwyneth Paltrow

FEB 2016

LA Times features: “Why Gwyneth Paltrow named colors in her Juice Beauty Collection after fellow female stars”

Juice Beauty PHYTO-PIGMENTS Last Looks Cream Blush

JAN 2016

Gwyneth Paltrow, Juice Beauty’s Creative Director, Makeup and Juice Beauty release a groundbreaking plant and organic ingredient based makeup collection.

Juice Beauty Organic Lip Moisturizer

JAN 2016

Winner: Real Simple's Best Lip Moisturizer, Juice Beauty’s Organic Lip Moisturizer.


APR 2015

Winner: lnStyle Best EcoMoisturizer,Green Apple Age Defy Moisturizer.

Karen Behnke and Gwyneth Paltrow in a WWD Feature

JAN 2015

Gwyneth Paltrow joins Juice Beauty as a shareholder, business partner, and Creative Director, Makeup. As part of the partnership Juice Beauty invests in Goop, Gwyneth's lifestyle brand. WWD announces the news to the industry in a feature story.

Yoga Journal and STEM CELLULAR Cleansing Oil

OCT 2014

Winner: Yoga Journal’s Best Oil: Stem Cellular Cleansing Oil

Juice Beauty Sustainable Headquarters in San Rafael

SEP 2014

New sustainable headquarters opens in San Rafael, California, utilizing all recycled and re-used materials, furniture, paints, and insulation.

Karen Behnke at the Juice Beauty Distribution Center in Petaluma, CA

JULY 2014

Juice Beauty's Petaluma Distribution Center expands under the direction of Dave Spangler, Distribution Center Manager.

Cruelty-Free and Leaping Bunny Certified

JUN 2014

Juice Beauty products becomes certified by PETA and Leaping Bunny Cruelty-Free.

Dr. Carolyn Chang

JAN 2014

Dr. Carolyn Chang announced as Juice Beauty's Scientific Advisor for Juice Beauty's Instant Eye Lift Algae Mask. Dr. Chang, a well-known San Francisco plastic surgeon works with Juice Beauty wanted an effective yet gentle eye product for her post-op patients.

The Juice Beauty Team

2013 - 2014

Juice Beauty expands our top management team that helped fuel multiple years of growth including: investor Paul Deacon, VP Marketing; Monica Rutherford, VP Sales;  Karen Behnke, Founder; Mimi Lu, Product Development Director; Joann Meyer, National Sales Director; investor Jeffrey Grannis, Digital Director.
Not Pictured: Amy Hartman, Regional Director and Gina Robinson, Regional Manager 

Winner: Martha Stewart Living Awards, Green Apple Peel Best Exfoliator & Hydrating Mist Best Refreshing Mist.

NOV 2013

Winner: Martha Stewart Living Awards, Green Apple Peel Best Exfoliator & Hydrating Mist Best Refreshing Mist

EWG's Skin Deep Ratings Guide ranks every Juice Beauty SPF product in its highest ranking.

JAN 2013

EWG's Skin Deep Ratings Guide ranks every Juice Beauty SPF product in its highest ranking.

DEC 2012

Juice Beauty launches the first CC Cream to market in North America (possibly tied with Chanel) with a groundbreaking formulation of organic ingredients + Zinc. Our chemists match the slip and feel of leading conventional chemical silicones/dimethicone products.

Allure Magazine

NOV 2012

Winner: Allure's Editors Pick Juice Beauty's Green Apple Peel.

Juice Beauty's original Makeup Classics Collection become certified gluten-free.

Alicia Sylverstone's Limited Edition Juice Beauty Collection


Alicia Silverstone by Juice Beauty Limited Edition beauty collection released nationwide to celebrate Earth Day.

Ulta Beauty


Juice Beauty expands distribution to all ULTA Beauty prestige stores totaling 800+ stores nationwide.

Karen Behnke

NOV 2011

Winner: Bay Area Entrepreneur of the Year award, Karen Behnke.

Ulta Beauty

AUG 2011

Juice Beauty opens in select ULTA Beauty prestige stores.



Winner: lnStyle Best Beauty Green Apple Moisturizer.

STEM CELLULAR™ Anti-Wrinkle Collection

2011 - 2012

STEM CELLULAR™ Anti-Wrinkle collection launched. Stem Cellular Moisturizer, Eye Treatment and Booster Serum.

STEM CELLULAR Anti-Wrinkle Moisturizer and Helix


Karen consulted with UCSF's Gladstone Institute's Dr. Deepak Srivastava, MD on ideas for the new Stem Cellular Collection. University of California’s Gladstone Institute is known for Nobel Prize winning researchers and stem cell research. Of course Juice Beauty’s Stem Cellular products are based on PLANT stem cells.

Dr. Sydney Coleman, Plastic Surgeon


Dr. Sydney Coleman, plastic surgeon world-renowned for pioneering surgery techniques and for his research with stem cells, joined Juice Beauty as a Scientific Medical Advisor focusing on our plant Stem Cellular formulations. Dr. Coleman is the recipient of multiple grants from the US Military aimed at treating wounded veterans with transplanted fat and stem cells; is the author of a leading plastic surgery text book, and has many academic affiliations. Of course Juice Beauty’s Stem Cellular products are based on PLANT stem cells.

Jennifer Siebel Newsom


Jennifer Siebel Newsom, a documentary film-maker, actress, (and married to Gavin Newsom, Governor of California) becomes a Juice Beauty Ambassador hosting Juice Beauty's first infomercial.

Kate Hudson on Self Magazine Cover and Juice Beauty Green Apple Peel

JUL 2009

Kate Hudson in Self magazine: "Plenty of stars talk about being green but Kate Hudson actually makes the planet a priority and she keeps her skin clear with Juice Beauty's Green Apple Peel".

Glamour Magazine

APR 2009

Glamour Eco Special hit the newsstands. 75 National Eco Leaders awarded & photographed in a Glamour multi-page issue to celebrate Glamour's 75th anniversary. Karen is featured alongside Christie Brinkley and other eco-celebrities.

U.S. Patent #7,632,527 B2 awarded for the Green Apple Peel


U.S. Patent #7,632,527 B2 awarded for the Green Apple Peel.

Blemish Clearing Serum wins the ELLE Magazine's Green Star Award for the Best Blemish Treatment


Winner: Blemish Clearing Serum wins the ELLE Magazine's Green Star Award for the Best Blemish Treatment.

The Juice Beauty Blemish Clearing Collection

2008 - 2009

Innovation: The BLEMISH CLEARING™ Collection launched, becoming one of the first blemish skin care ranges formulated without Benzoyl Peroxide, using a revolutionary new method to clear the skin with Organic Fruit Acids, Salicylic Acid, Willow Bark, CoQ10 and Vitamin C.

Kate Hudson on the Cover of InStyle Magazine and the Juice Beauty Green Apple Peel

MAY 2008

Kate Hudson, in Elle magazine, states that Juice Beauty's Green Apple Peel "is really, really, really good. It contains enzymes so it exfoliates." Juice Beauty loves Kate!

GREEN APPLE Serum and Peel


Innovation: Based upon the early success of the Green Apple Peel Full Strength, an entire Green Apple Collection was developed to focus on brightening, correcting and general aging skin concerns.

The Juice Beauty Drop


Tony Silva’s twin brother, Keny joins Juice Beauty to start our professional creative department moving us into era of more beautiful assets.

Kate Hudson on the Cover of Harper's Bazaar


Kate Hudson, when interviewed for a Harpers cover story, said her favorite beauty brand was Juice Beauty, and a wonderful relationship begins with one of our favorite celebrities!

Juice Organics


Juice Organics, a value "sister" hair care brand was developed.

Juice Beauty, The Organic Solution

AUG 2006

juicebeauty.com went live.

Juice Beauty Antioxidant Serum

JULY 2005

The first Juice Beauty Daily Essentials Collection was launches with a Cleanse-Treat-Moisturize regimen consisting of Juice Beauty's Cleansing Milk, Antioxidant Serum, GREEN APPLE™ Peel Full Strength, Hydrating Mist, and the Nutrient Moisturizer.

Juice Beauty, The Organic Solution


Juice Beauty is launched! All original product formulations were discarded and a new product development manager was hired to assist in developing new Juice Beauty products. Many laboratories were contacted, all of which turned down the opportunity to work with Juice Beauty as they did not want to formulate with organic botanical juices. Finally, Juice Beauty secured one laboratory that agreed to work with our innovative and new ideas as long as we would fund a freezer. Karen began her journey of developing the highest efficacy skincare products and building a multi-million dollar profitable company that was mission and values driven.

Beaker with Yellow Liquid

JULY 2004

Karen purchases the trademark "Juice Beauty" from a group of people in Mill Valley, California that had a handful of natural products sold in a few dozen stores, total annual sales of $300,000 with debt and no profit. The name fit Karen's concept of utilizing organic botanical juices. Prior to this, Karen and her husband researched how they could change basic beauty chemistry by formulating with organic botanical juices as opposed to water or petroleum glycol fillers thus the name Juice Beauty was a perfect fit.

Juice Beauty + BCPP


The 1st State of the Evidence report was released by Breast Cancer Prevention Partners documenting the environmental aspects that contribute to various cancers. Juice Beauty's founder, Karen Behnke first read Breast Cancer Prevention Partners’ (BCPP) State of the Evidence before she started Juice Beauty. This science based research document became one of her guiding principles for formulating Juice Beauty products and helped lay the foundation for Karen to become a leader in the clean/green/organic beauty industry.  Juice Beauty has partnered with Breast Cancer Prevention Partners’ since 2005 as we share being mission driven and have shared values.  BCPP is a science-based advocacy organization that works to prevent breast cancer by eliminating exposure to toxic chemicals and radiation.

BCPP has brought to light the harmful effects of Teflon, Lead, endocrine disrupting synthetic fragrance, parabens, glyphosate, and many more potentially dangerous chemicals. Their tireless research and efforts have brought legislative law modifications to protect consumers and the planet, and have driven consumer behavior modification which ultimately has created major changes in the big consumer products companies.

Pregnant Woman

1997 - 1999

During Karen's pregnancies, she became motivated to find highly efficacious beauty products that would be healthful for her and her unborn babies, and she started reading beauty product labels for the first time.n.

Execu-Fit Health Programs


USA (Execu-Fit Health Programs) eventually purchased by PacifiCare/United Health Care and subsequently renamed PacifiCare Wellness Company. This company provided worksite wellness programs to multiple corporations and helped pioneer the wellness industry.

Karen Behnke Teaching a Fitness Class in the Presidio in the 80's

1980 - 1984

Army contract (former Presidio San Francisco base) to teach several fitness classes per day starting her wellness career. Karen pioneered the “warm up” before races in the San Francisco Bay Area starting with the American Heart Association May Day Races.