Behind the Scenes: Party Pics from Alicia Silverstone for Juice Beauty Launch Party

We had such an amazing time at the recent press party to launch Alicia’s collection in LA! Alicia looked absolutely stunning while she wowed the press with her ingredient and product knowledge. We had bloggers and press come from near and far to meet her while experiencing the products firsthand. Here’s a little peek into some of the happenings from the day! Enjoy!

The Alicia Silverstone for Juice Beauty collection is beautiful, super eco and glamorous too!

Press set-up.

Rosalind and Melissa, our PR gurus.

Alicia Silverstone, picture perfect as always!

Alicia chatting with bloggers and press over a super yummy vegan brunch.

Our Juice Beauty founder, Karen Behnke, interviewing with Entertainment Tonight.

Julie, showing off just how lovely the Purely Kissable Lip Color is!

And last but certainly not least, a huge thank you to Ulta and their team.

We couldn’t ask for a more amazing partner!

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