In the early 1980s, Juice Beauty's founder Karen started one of the first aerobics exercise businesses in San Francisco and subsequently, one of the first corporate wellness companies in the United States. Wellness and healthy living is at the core of Juice Beauty’s mission and was Karen's inspiration for starting Juice Beauty, one of the first organic beauty companies.

This is why Healdsburg, California is such a perfect fit for the Juice Beauty Farm and for #wellnessboss Karen to showcase our brand and provide inspiration for our retailer, social and press friends. Healdsburg has an escalating worldwide reputation for wine tasting and beyond being wine country's farm-to-table destination, it is also a fitness Mecca!

Nearby Lake Sonoma is a wonderful spot for summertime paddle-boarding, swimming and hiking, and the Russian River is a popular spot for families to relax on the beach or kayak along the river. All year round, the region sees a lot of cyclists who love the winding roads between the patchwork of wineries, as well as the strenuous climbs amongst the steep slopes and foothills of the surrounding mountains.

Karen and her family love to mountain bike and hike in the Sonoma hills, paddle-board on Lake Sonoma and down the Russian River, and go for runs along the Lake Sonoma trails.

Wellness and fitness is a priority at Juice Beauty and we extend our healthy mindset to our award-winning, antioxidant-rich beauty innovations made with organic ingredients. We look forward to reading about your wellness journey in the comments.