How Juice Beauty Goes Beyond “Natural”

Beyond natural – all the way to certified organic ingredients! Switching to organic beauty is just as important as eating organic foods! Did you know that your body can absorb up to 60% of what is placed on it? Well, it’s true, which is why it’s vital to use healthful ingredients. Starting one of the first health and wellness companies in the country in the early 1980s, I specialized in nutrition and fitness, yet never paid attention to the ingredients in my beauty products. It wasn’t until I became pregnant with my first baby at 40 (and second at 42) that I became keenly interested in what I was putting on my body and actually began reading the ingredients on my beauty products.

I was shocked to say the least! I couldn’t believe the amount of potentially harmful ingredients that were in both high-end prestige and drugstore beauty products. As my obsessive ingredient research continued, it became even more alarming when I found out that these products contained some ingredients that had even been banned from food! That’s what inspired me to radically transform the chemistry of beauty. I set out to grow the Juice Beauty brand with a mission to create luxurious formulations, made with certified organic ingredients that perform better than conventional chemical beauty products.

What is the difference between organic and natural?

Many “natural” products can range from not-natural-at-all to pretty natural, but since there are no real regulations in the natural arena, it’s tough for consumers to understand and sift through all the marketing hype. Think about organic vs. natural as the experience walking into Whole Foods and choosing between green apples marked “conventional” (e.g. sprayed with pesticides) and “organic” (e.g. farmed organically limiting pesticide use). Though the conventional choice may be a “natural” food from the Earth, it can be laden with pesticides. Organically farmed crops greatly limit pesticides, potentially harmful substances and help protect the precious earth.

Benefits? Goodbye Wrinkles!

Ok, now to the fun part… goodbye wrinkles! Studies have shown that ingredients farmed organically can have up to a 30% higher antioxidant level than conventionally farmed ingredients. Higher antioxidant levels means that these ingredients can work harder to fight free-radical skincare damage, and so… goodbye wrinkles!!

What are the risks of using potentially harmful beauty ingredients??

Some ingredients can be harmful to your body. One of the worst culprits is fragrance; literally hundreds of toxic chemicals can be disguised under the word “fragrance,” and these chemicals are known endocrine disruptors. The Breast Cancer Prevention Partners have published numerous studies with top universities on this topic showing the link between artificial fragrance and endocrine disruption. Juice Beauty uses only natural and organic essential oils in our products.

How does Juice Beauty use safer ingredients?

Juice Beauty doesn’t use any petroleum-based ingredients such as carbon black, which is often used in mascaras and eyeliners. Many women expose their eyes to this compound on a near-daily basis! Although Juice Beauty’s alternative is a lot more expensive—and cleaner—than carbon black, we are committed to providing safer and healthier ingredient alternatives. To initially formulate these complex products, our chemists had to experiment over and over again to make sure the black color was holding in the natural pine resin (used instead of conventional, animal-derived glues), and getting the plant pigments (from aubergine, purple carrot, argan husks and more to provide the perfect black was nothing short of amazing!

{Guest post for Fabletics blog – The Core}

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