Gwyneth Paltrow x Juice Beauty

PHYTO-PIGMENTS™ MAKEUP

“To an organic beauty brand, there’s no better fan than Gwyneth Paltrow, but more valuable than her endorsement is having her on staff. The Goop founder joined Juice Beauty as creative director of makeup last August, and this month, her first collection is finally arriving in Canada, at three Holt Renfrew stores. Founder Karen Behnke says the two met through a Juice investor and bonded over their shared passion for clean, environmentally responsible lifestyles.”

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