Why? We’re welcoming an innovative new product to our Juice Beauty lineup — the Prebiotix C-Boost72 Hydrating Whipped Cream that makes your skin feel like a dream. With organic ingredients and clinically-validated results, this product is a perfect way to celebrate Juice Beauty’s birthday. And as you add it to your cart, why not learn more about how our brand came to be the Clean Beauty Day OG?
Juice Beauty & Clean Beauty Day: How It Came to Be
History and Inception
While July 15, 2020 is widely considered to be the inaugural celebration of Clean Beauty Day, this celebration has been years in the making. Just ask Juice Beauty, the ‘OG’ brand of this movement as named by ELLE, Cosmo, Forbes and more. Our antioxidant-rich skincare and plant-based makeup brand has been challenging the decades-long status quo in the beauty industry by pioneering and radically transforming the chemistry of cosmetics. And it all began with our fearless leader and founder, Karen Behnke.
Behnke, a wellness expert and serial entrepreneur, had spent years building one of the first corporate wellness companies that she began in the early 1980’s. She also served on various Board of Directors’ within fitness companies and beyond. But even with all her focus on exercise and nutrition, she soon realized that she hadn’t properly vetted her own personal care products. That is, until she became pregnant with her first child at the age of 40, and started to show concern about skin absorption.
Karen developed a keen interest in the skincare ingredients found within the beauty products on her own personal shelf. She was stunned to find that both her expensive luxury products and affordable drugstore favorites contained potentially harmful ingredients. And it was this discovery that changed everything. Over the next several years, Karen set her sights on changing not only her personal care regimen but also inspiring change in the beauty industry as a whole.
For over half a decade, she worked with PhD chemists, physicians, microbiologists, and other experts. They set out to solve the complex organic formulation challenges and to create authentically organic products with high efficacy. And thus, Juice Beauty was born in 2005. From that moment on, Karen vowed to create only the highest-performance skincare products that never used ingredients potentially harmful to humans, animals, or Earth.
The result? Skincare products with an antioxidant or vitamin-rich organic botanical juice base that remain our trademark to this very day. Nobody needs water-based moisturizers or serums when they could be drenching their skin with the best in the beauty world. And by combining these nourishing bases with more powerful ingredients, Juice Beauty has continuously proven to yield better results for all skin types than conventional or natural products. Need more proof? Read up on our clinically-validated results to understand why these products are unparalleled.
Juice Beauty, being the “OG” of Clean Beauty Day, also has an organic farm in Sonoma County, California for a true ‘farm to beauty’ experience. Our property brings organic essentials to life and allows us to more closely connect with our antioxidant-rich ingredients. The stunning 20-acre vineyard and olive grove serves as inspiration for future innovation and to provide ingredients for our products, according to wellness expert Behnke. And the Juice Beauty farm highlights Karen and the team’s California organic and wellness lifestyle and expertly highlights how organically farmed ingredients provide a higher antioxidant performance.
Juice Beauty is also a leader in the sustainability movement. We’re committed to sustainability practices across our packaging and manufacturing headquarters, plus a solar-powered farm. We've come a long way since 2005, and today we celebrate all the hard work our team has done to get us here. We thank you, our beloved customers, for staying with us on this eco-friendly and innovpate ride!
Check out the following milestones and accomplishments we couldn’t be prouder to be a part of:
19 Candles Ceremony
1st Candle: Juice Beauty launches!!
2nd Candle: BCPP partnership: State of the Evidence. Pushing several more bills thru to protect consumers + earth (PFAS)
3rd Candle: 1st collections launched Daily Essentials & Green Apple!!
4th Candle: Whole Foods & Pharmica launch- 1st Retailers…thank you!
5th Candle: Juicebeauty.com went live in 2000
6th Candle: Celebrities started mentioning us Kate Hudson, Fast forward to Gwyneth Creative Director – PhytoPIgments Makeup Collection
7th Candle: Blemish Clearing & won Elle’s Green Star award
8th Candle: Green Apple patent and three more patents followed!
9th Candle: BEST SELLING Stem Cellular Collection. Groundbreaking Overnight Retinol Serum. Heard it thru the GRAPEVINE
10th Candle: EWG great partnership – Michelle Pfeiffer + Ken Cook gave tribute to us at their last Earth Day celebration! Sun top ratings. So many best of’s and awards!
11th Candle: Thank you Ulta for your 11 year partnership! Conscious Beauty; thank you Sephora International!
12th Candle: Goldman Sachs recognized (me) Product Innovation twice!
13th Candle: Peta, leaping bunny, vegan certifications
14th Candle: Prebiotix collection, Signal Peptides,
15th Candle: TEAM MEMBERS!!!! CUSTOMERS!! COMMUNITY!!
16th Candle: Farm to beauty comes to life. Organic Farm!
17th Candle: New patent: SuperGrape complex with 3x more antioxidants
18th Candle: Karen Behnke passes the torch to a new CEO, Lance Patterson!
19th Candle: Prebiotix C-Boost72 Hydrating Whipped Cream makes its debut, plus more exciting things to come
Prebiotix C-Boost72 Hydrating Whipped Cream: A Must-Have Moisturizer
As Juice Beauty blows out the candles on its 19th birthday, there’s plenty to be grateful for. Namely, our loyal supporters, organic juice bases, and innovative clinical results that have helped establish us as the OGs of clean beauty. And the best part? All of these things unite with the release of the Prebiotix C-Boost72 Hydrating Whipped Cream. A whipped-to-perfection, cloud-like cream with 20% Vitamin C Niacinamide Glow complex, this product drenches your skin with 72 hours of juicy hydration and instant glow after one use.
We’re not exaggerating, your skin will be on cloud nine with this one-of-a-kind moisturizer. Formulated with the organic ingredients that Juice Beauty has made its specialty — 10% Vitamin C for brightening, 2% Niacinamide that smooths, and Wild Rosella for boosted moisture retention — this release is a prime way to celebrate our 19th birthday. We use organic-grown Vitamin C, unlike the lab-synthesized type of most other brands, to give your skin a dose of antioxidant power and a complexion as bright as your (and our!) future. And these clinically-validated results prove it.
- 72-hour hydration after a single application.*
- 93% reported a visible improvement in skin dryness/dry patches**
- 93% reported increased hydration 30 minutes post-application**
- 86% reported a visibly brighter complexion**
- Clinically proven to increase the luminosity of your skin in just 4 weeks**
*Wild Rosella Clinicals.
**Independent Lab Clinical Analysis. Individual Results May Vary. Based on 28 panelists over a 4-week use. Individual Results may vary.
More Clean Beauty Day Miracles Await
Juice Beauty started National Clean Beauty Day to raise awareness about the use of organic plant-based ingredients. In particular, their unmatched efficiency compared to conventional ingredients, as well as the avoidance of harmful and unnecessary additions to your beauty products. The brand, and the movement they spearhead, use authentically organic ingredients to create products with clinically validated results — whether they aim for youthful radiance, blemish-clearing, sun protection or anything in between.
Over the years, Juice Beauty’s list of “never use” cosmetic ingredients has reached the thousands, higher than most other brands on the market. You’re always in good hands with our selection of organic and sustainable ingredients, which promise to never show harm to any living thing. From the all-new Prebiotix C-Boost72 Hydrating Whipped Cream to the many other Juice Beauty skincare products that have disrupted the market, now is the time to celebrate our birthday with the best that clean beauty has to offer.
And don’t forget, we want to see you celebrate! Add to your cart to donate to not only Juice Beauty, but also the non-profits driving meaningful change in the beauty industry. These include EWG, BCPP, Leaping Bunny, or PETA. Additionally, take a photo or video of your wellness routine and tag @juicebeauty on Instagram to show your clean beauty spirit.