We Bought a Farm

We Bought a Farm

Farm to Beauty: Healdsburg, Sonoma County, California

As a pioneering beauty company known for offering clinically validated skincare and vibrant plant-based makeup products formulated with authentically organic ingredients, we're proud to announce we've purchased a sustainable farm located in the heart of the Sonoma Wine Country in Healdsburg, California.

"Our farm will bring Juice Beauty’s organic ingredients to life and allow us to be more closely connected with our antioxidant-rich ingredients. The farm will serve as inspiration for future innovation and to provide ingredients for our products," said founder Karen Behnke, who has dedicated her entire life to health, wellness, fitness and organic living.

The Juice Beauty farm highlights our California organic and wellness lifestyle and we're excited to tell the story of how organically farmed ingredients have higher antioxidant performance.

Organic farming, which limits synthetic pesticides and fertilizers, produces ingredients with the highest antioxidant levels for products that deliver powerful results and protect you, the planet, and animals from pesticide residue.

In addition to our existing long-standing partnerships with organic farmers who supply us with organic botanical ingredients, the Juice Beauty farm will allow us to deepen our roots in organic beauty and connect you more closely to our unique ingredients and formulas. We will take you on the journey from the highest sustainable certification to CCOF (California Certified Organic Farming) certification.

The Juice Beauty farm will bring the brand to life, embody Karen’s dedication to adopting a totally sustainable lifestyle, share the journey from sustainable to organic, inspire our team and chemists, provide ingredients for our products and set the standard for beauty ... organic beauty.

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