GREEN APPLE® Creator Brief

Juice Beauty

GREEN APPLE® Age Defy Duo + Serum

Your AM-to-PM glow ritual

3 products. 2 routines. One goal: brighter, more even-looking skin.

We're so excited for you to discover our GREEN APPLE® collection. Think radiant-looking skin, powerful Vitamin C, antioxidant-rich botanicals, and lightweight hydration.

This three-piece skincare ritual is designed to help target the appearance of dark spots and uneven skin tone while replenishing moisture.

The fun part? There are so many ways to bring this routine to life. Show us your morning glow, your nighttime skincare ritual, your favorite texture, or the product that surprised you most. We can't wait to see what you create.

Why Juice Beauty is different

What if your skincare started with nutrient-rich organic botanical juices instead of just water? That's the Juice Beauty philosophy.

While many conventional skincare formulas begin with water, Juice Beauty creates skincare using nutrient-rich botanical juice bases, including certified organic aloe, apple, and grape, combined with powerful, performance-driven ingredients.

Our GREEN APPLE® collection pairs antioxidant-rich botanicals with brightening skincare ingredients to help reveal a more radiant, even-looking complexion.

Organic botanical ingredients + powerful skincare science = beautiful results.

That's what we mean by FEED YOUR SKIN.

Meet your 3 glow essentials

01AM · Brighten

GREEN APPLE® ProBright 20% Vitamin C Serum

Your morning radiance boost.

A concentrated Vitamin C serum designed to visibly brighten skin and improve the appearance of dark spots and uneven tone.

What makes it special
  • 20% Vitamin C (Ascorbyl Glucoside): a stable Vitamin C derivative that helps visibly brighten and even skin tone.
  • Organic botanical juices: part of Juice Beauty's antioxidant-rich formulation approach.
  • Vitamin E + Ferulic Acid: antioxidant ingredients that complement the Vitamin C formula.
  • Hyaluronic Acid: helps hydrate skin for a smoother-looking appearance.
Show usThe serum texture, application, and your freshly hydrated morning skin. The storyA powerful Vitamin C moment to start your day.
02PM · Target

GREEN APPLE® Age Defy Serum

Your evening skin-smoothing ritual.

An antioxidant-rich serum designed to help improve the appearance of dark spots, uneven tone, and fine lines.

What makes it special
  • Organic apple, grape, aloe + lemon juices: antioxidant-rich botanical ingredients.
  • Malic Acid from apples: an alpha hydroxy acid associated with exfoliation and smoother-looking skin.
  • Vitamin C: supports the formula's brightening story.
  • CoQ10: an antioxidant ingredient featured in the age-defying formula.
Show usApply the serum to clean skin, massage gently over face and neck, and share your genuine experience. The storyA different serum for your nighttime skincare needs.
03Hydrate

GREEN APPLE® Brightening Emulsion Lightweight Moisturizer

The lightweight hydration finish.

A refreshing, lightweight moisturizer designed to replenish moisture and leave skin looking fresh, smooth, and radiant.

What makes it special
  • Organic aloe, apple + grape juices: antioxidant-rich botanical ingredients.
  • Vitamin C + apple-derived Malic Acid: part of the collection's brightening ingredient story.
  • Hyaluronic Acid + olive-derived Squalane: help support skin hydration.
  • Organic Jojoba Oil: a nourishing botanical ingredient.
Show usPump, blend, and capture how the lightweight moisturizer looks and feels on your skin. The storyBeautiful hydration without a heavy-feeling finish.

AM glow / PM reset

Morning

Cleanse → ProBright 20% Vitamin C Serum → Daytime moisturizer → SPF 30 or higher

Evening

Cleanse → Age Defy Serum → Brightening Emulsion Lightweight Moisturizer

Why two serums? Each has a different role in this featured routine. One spotlights concentrated Vitamin C for morning brightening; the other brings the GREEN APPLE® age-defying skincare story into your evening ritual. You can show the full AM-to-PM experience or let one product be the star of your video.

Hooks to inspire you

Use these as inspiration, or create something completely your own.

  • "Two serums, two different jobs. Let me show you."
  • "If you're dealing with uneven-looking skin tone, watch this."
  • "20% Vitamin C? Here's why I wanted to try it."
  • "My morning serum versus my nighttime serum."
  • "I love skincare that makes my skin look like SKIN."
  • "Wait until you see how lightweight this moisturizer is."
  • "The ingredient story behind Juice Beauty surprised me."
  • "Three products that make my AM-to-PM skincare routine so easy."
  • "This is the skincare gift set I'd actually want."
  • "Come discover my GREEN APPLE® glow routine."

Creative tip: lead with the result, texture, or curiosity. Save the ingredient education for after you've caught your audience's attention.

Make it your own

The two-serum discovery

Start with: "Why would I need two different serums?" Show how the morning Vitamin C and evening Age Defy Serum play different roles in your routine.

The AM-to-PM transition

Morning skincare, daytime glow, then your evening routine. Make it a fun, satisfying transition.

The texture test

Show the serum application and lightweight moisturizer finish up close. Let viewers see the formulas on real skin.

The organic juice discovery

Share what interested you about Juice Beauty's botanical juice-based skincare philosophy.

The real-skin journey

Document your experience over time. Show your skin in consistent lighting and share any changes you genuinely notice.

The gift set reveal

Unbox the three products and show why this makes a beautiful skincare gift.

The one-product spotlight

Which product would you reach for first? Give it its own video and explain why.

One set. So many stories. We love different hooks, routines, reactions, and creative perspectives.

What we love to see

Do

  • Show your face. Real skin, real personality, real reactions.
  • Hook us in the first 1–2 seconds. Lead with curiosity, texture, or a visual moment.
  • Show before + after when possible. Especially when documenting your skin over time.
  • Show the products in action. We love texture, application, and close-ups.
  • Share ONE Juice Beauty difference. Choose the ingredient or formula story that excites you.
  • Make it yours. We want your voice, not a script.

Don't

  • Use skin-smoothing filters or manipulate before-and-after footage.
  • Just hold up the products and talk about them.
  • Overload your video with ingredients or claims.
  • Promise instant dark-spot correction or overnight results.
  • Exaggerate your experience or make unsupported product claims.

Finish with your glow

Let your skin, your experience, and your personality close the story. A few natural ways to end:

  • "Okay, I'm loving this routine."
  • "This moisturizer feels SO lightweight."
  • "Now I get why these two serums are different."
  • "This is my kind of skincare ritual."
  • "Which of these three would you try first?"
  • "I've linked the full set if you want to check it out!"
Most importantly

We bring the juice. You bring you.

We bring the organic botanical juices, powerful ingredients, and skincare innovation. You bring your personality, creativity, and real experience.

Have fun experimenting, share what genuinely stands out to you, and make the content completely your own.

We can't wait to see your GREEN APPLE® glow.