STEM CELLULAR® Creator Brief
THE ULTIMATE STEM CELLULAR® REGIMEN 🍏
4 Skincare Essentials. One Beautiful Skin Ritual.
We're so excited for you to discover our STEM CELLULAR® collection!
Think beautifully hydrated, smoother, more radiant-looking skin. This four-step regimen brings together nutrient-rich organic botanical juices, plant stem cell technology, and powerful skincare ingredients to help soften the appearance of fine lines and wrinkles.
Whether you're creating a morning GRWM, an evening skincare ritual, a gift-set unboxing, or sharing your first impressions, we can't wait to see what you love most!
🍏 THE JUICE BEAUTY DIFFERENCE
FEED YOUR SKIN.
What if your skincare started with nutrient-rich organic botanical juices instead of just water? That's the Juice Beauty difference.
While conventional skincare often starts with water, Juice Beauty uses an antioxidant-rich base of botanical juices, including certified organic aloe, apple, and grape, infused with high-performance skincare ingredients.
Our STEM CELLULAR® collection combines this organic juice foundation with fruit-derived stem cell technology, vitamins, and nourishing botanical oils.
The idea is simple: FEED YOUR SKIN with beautiful ingredients that deliver beautiful results.
MEET YOUR 4 SKINCARE ESSENTIALS
01 | CLEANSE — STEM CELLULAR® 2-in-1 Cleanser
Your fresh-skin starting point.
This gentle, multitasking cleanser removes makeup, oil, and daily buildup without stripping skin of essential moisture, leaving it feeling clean, soft, and refreshed.
WHY IT'S SPECIAL
- Organic aloe, apple & grape juices: The antioxidant-rich botanical foundation.
- Fruit-derived stem cells: Part of the collection's age-defying skincare technology.
- Vitamin E: Helps moisturize and soothe dry skin.
SHOW THE MOMENT: Lather, massage, rinse, and reveal your freshly cleansed skin.
02 | BOOST — STEM CELLULAR® Anti-Wrinkle Booster Serum
The concentrated skin-smoothing step.
This daily serum helps reduce the appearance of fine lines and wrinkles while visibly enhancing skin tone and texture.
WHY IT'S SPECIAL
- Organic aloe, apple & grape juices: The nutrient-rich botanical base.
- Fruit-derived stem cells: Help target visible signs of aging.
- Vitamins C, E & B5: Help enhance the appearance of skin tone and texture.
- Organic jojoba and nourishing botanical oils: Help leave skin feeling supple and smooth.
SHOW THE MOMENT: Pump, apply, and massage over face and neck. Capture the serum's texture and how your skin looks afterward.
03 | EYES — STEM CELLULAR® Anti-Wrinkle Eye Treatment
A little extra love for your eyes.
A targeted treatment that hydrates the delicate eye area and helps soften the appearance of fine lines and wrinkles.
WHY IT'S SPECIAL
- Organic aloe, apple & grape juices: The antioxidant-rich botanical foundation.
- Hyaluronic acid: Helps support skin hydration.
- Vitamin C: Helps visibly brighten the appearance of skin.
- Organic jojoba oil & shea butter: Nourish for a smoother, moisturized appearance.
SHOW THE MOMENT: Close-up of the applicator and gentle application around the eye area.
04 | MOISTURIZE — STEM CELLULAR® Anti-Wrinkle Moisturizer
The final hydration moment.
A nourishing moisturizer that helps soften the appearance of fine lines and wrinkles while leaving skin looking smoother, softer, and more radiant.
WHY IT'S SPECIAL
- Organic aloe, apple & grape juices: The antioxidant-rich botanical base.
- Fruit-derived stem cells: Part of the collection's age-defying technology.
- Vitamin C: Helps visibly brighten and boost radiance.
- Organic jojoba oil & shea butter: Nourish and moisturize for a supple, smooth complexion.
SHOW THE MOMENT: The cream texture, application, and your beautiful, hydrated-looking finish.
✨ YOUR CREATIVE INSPIRATION
We love content that makes people stop, get curious, and want to discover more. A few hooks to get you started:
- "Four steps. Wait until you see my skin."
- "If your skin has been feeling dry or looking dull, watch this."
- "Okay, THIS is my kind of skincare routine."
- "What if your skincare started with organic botanical juices?"
- "I tried the entire Juice Beauty STEM CELLULAR® routine."
- "The skincare gift set I'd actually want to receive."
- "Let's talk about skincare for smoother, more radiant-looking skin."
- "This is your sign to make your skincare routine feel a little more luxurious."
Use these as inspiration, or surprise us with something completely your own!
🎬 MAKE IT YOUR OWN
THE FOUR-STEP TRANSFORMATION
Start with your bare skin, take us through the routine, and finish with a beautiful close-up of your hydrated-looking skin.
THE SKINCARE RITUAL
Turn your morning or evening routine into a self-care moment. Beautiful textures, gentle application, and real skin.
THE ORGANIC JUICE DISCOVERY
Share what surprised you about Juice Beauty's organic botanical juice approach and why it's different from conventional water-based skincare.
THE TEXTURE EXPERIENCE
Show us all four products up close: the cleanser, serum, eye treatment, and moisturizer.
THE GIFT-SET UNBOXING
Unwrap the ultimate four-piece regimen and show why it makes such a thoughtful skincare gift.
YOUR PERSONAL FAVORITE
Which product stands out most to you? Give it its own video! Share your genuine experience, favorite texture, or skincare discovery.
One set. So many stories. We love seeing different creative angles and would be excited to see more than one video!
🍏 A FEW THINGS WE LOVE TO SEE
DO
- Show your face! Real skin, personality, and genuine reactions.
- Hook us immediately. Give viewers a reason to watch in the first 1–2 seconds.
- Show before + after whenever possible. Let us see your real skin and hydrated-looking finish.
- Show the products in action. Textures, application, and close-up details.
- Share one Juice Beauty difference. An organic ingredient, botanical innovation, or benefit that interests you.
- Make it yours. Your voice, your routine, your creativity.
DON'T
- Use skin-smoothing filters or manipulate before-and-after footage.
- Just hold up the products and talk. Show us the experience!
- Feel like you need to explain every ingredient or benefit.
- Read from a script. We want your personality.
- Exaggerate results or promise instant wrinkle reduction.
- Make product claims beyond the approved information.
THE FINAL SKIN MOMENT ✨
Let your skin and your genuine reaction tell the story. A few natural ways to finish:
- "Four steps, and look at my skin!"
- "My skin feels so soft and hydrated."
- "This is the kind of skincare ritual I love."
- "Okay, Juice Beauty. I'm loving this!"
- "Which of these four products would you try first?"
- "I've linked the full regimen if you want to discover it."
MOST IMPORTANTLY...
We bring the organic botanical juices, powerful ingredients, and skincare innovation. You bring the personality, creativity, and real experience.
Have fun with it! We can't wait to see how you bring your STEM CELLULAR® skincare ritual to life.
FEED YOUR SKIN. 🍏💚