Who Should Use It?

For all ages who are looking for a versatile mascara that delivers both natural looking lash definition and dramatic volume and length.

Benefits

• Volumizes lashes with tapioca, while aloe juice hydrates and separates.
• Unique brush designed for optimal formula pick-up, slim profile for precise application and spiral shape to coat lashes from all angles.
• Formulated with organic ingredients and rich dark colors from purple carrot and argan instead of petroleum byproducts or carbon black.
• Power antioxidant protection from Vitamin E which helps to condition the lash and protects the hair follicle against breakage.

Juice Beauty Difference

Radically transforming the chemistry of makeup with vibrant plant-derived Phyto-Pigments (instead of artificial dyes) which are infused into a unique base of certified organic botanicals (instead of petroleum byproducts).

Powerful Action Without

Formulated without potentially harmful ingredients such as parabens, petroleum, propylene or butylene glycols, silicones, talc, carbon black, phthalates, sulfates, PEGs, TEA, DEA, GMO, artificial dyes or synthetic fragrances. Our products are never tested on animals.

*All Juice Beauty products have a 70 - 98% total certified organic ingredient content with the exception of our mascara. We are proud that the 'Ultra-Natural' mascara has just over 60% certified organic content.

Key Ingredients


* = Certified organic ingredient
† = Plant derived
Full Ingredients:
Organic aloe barbadensis juice)*, organic glycerin*, acacia senegal gum extract†, organic tapioca starch*, glyceryl stearate SE†, jojoba esters†, microcrystalline cellulose†, stearic acid†, potassium cetyl phosphate, gluconolactone†, copernicia cerifera (organic carnauba wax)*, euphorbia cerifera (candelilla wax)†, tocopherol (Vitamin E)†, cellulose gum†, sodium benzoate, calcium gluconate, sodium hyaluronate (hyaluronic acid)†, maltodextrin†, methyl dihydroabietate†, argania spinosa (argan shell powder)†, rosa gallica (rose flower powder)†, daucus carota (purple carrot extract)†, iron oxide (CI 77499)
* Certified organic ingredient
† Plant derived

To apply, lock wand into base of lashes and roll wand out and up to lock in curl and separation. Apply one coat for natural definition. For a more dramatic look, allow the first coat to dry before applying second coat for added volume and length.

Tips: Want to apply a second or third coat at the end of the day? No problem! Buildable without the dry cracking of conventional mascara's due to the rich plant waxes.