20.08 Marie Claire

Marie Claire

The 5 Minute Morning Routine with Juice Beauty Founder Karen Behnke

August 2020

Juice Beauty

"Back in 2005, well before clean beauty—the omnipresent glossy version—became a thing, serial entrepreneur Karen Behnke founded Juice Beauty on the simple premise that organic products could and should be luxurious and highly effective. She's since helped shape the clean category with her outspoken point of view, started her own Juice Beauty ingredients farm, and picked up a few celebrity devotees along the way. Here, 24 hours in her world."

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Juice Beauty excludes nearly 2,000 harmful ingredients from its formulas, avoiding chemicals that can act as endocrine disruptors or harm skin and the environment.
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