What is Clean Beauty, Really? Q&A with Karen Behnke, Founder of Juice Beauty

June 2024

“Clean Beauty. It’s a term in the beauty industry that is often misconstrued and misused by consumers and the media. It can be understood as reaching a set of standards, such as being vegan and free of harsh chemicals. I had the pleasure to connect with beauty expert Karen Behnke, Founder and Chief Brand Officer of Juice Beauty, and got to break down what “Clean Beauty,” really means, while learning how she built her brand to what it is today!”