Why Gwyneth Paltrow Chose Juice Beauty To Power Goop’s New Skin-Care Line
September 2015

“Though Goop is still very much a small business in startup mode… the decision to offer more product is working… [much like] the organic skin-care line Goop will unveil in the first quarter of next year. Goop is collaborating with Juice Beauty, a company with its own chemist, to produce the line.”