Juice Beauty’s Behnke Hands Torch to New Chief Executive Officer

April 2024

"Karen Behnke, founder of Juice Beauty, is passing the baton to a new chief executive officer of the organic personal care company. She’s handing over the c-suite responsibilities to Lance Patterson, who has deep experience in skincare and fragrance.

Behnke will remain integrally involved with Juice Beauty, but will focus on her passion of creating “high-tech organic product innovation,” according to the company. She will continue to develop the product portfolio utilizing organic ingredients sourced from the Juice Beauty Farm in Sonoma County, CA where she brings to life the brand’s farm-to-beauty philosophy every day."