Who Should Use It?

For all ages who are looking for a versatile mascara that delivers both natural looking lash definition and dramatic volume and length.

Benefits

• Volumizes lashes
• Unique brush designed for optimal pick-up of the formula: slim profile for precise application and spiral-shaped to coat lashes from all angles
• Formulated with more than 60% certified organic ingredients and with Phyto-Pigments and minerals instead of petroleum combustion carbon black
• Vegan & Cruelty-Free

Powerful Action Without
Formulated without parabens, petroleum, propylene or butylene glycol, sodium lauryl sulfates, pesticides, phthalates, artificial dyes or synthetic fragrances. Our products are never tested on animals.

Key Ingredients


Full Ingredients:
Aloe barbadensis (organic aloe juice/jus d’aloés bio)*, glycerin (organic/bio)*, acacia senegal gum extract, tapioca starch (organic/bio)*, glyceryl stearate SE†, jojoba esters, microcrystalline cellulose†, stearic acid†, potassium cetyl phosphate, gluconolactone†, copernicia cerifera (organic carnauba wax/cire de carnauba bio)*, euphorbia cerifera (candelilla wax/cire de candelilla), tocopherol (Vitamin E/vitamine E), cellulose gum†, sodium benzoate, calcium gluconate, sodium hyaluronate†, maltodextrin†, methyl dihydroabietate†, argania spinosa (argan shell powder/poudre d’argan), rosa gallica (rose flower powder/poudre de rose), daucus carota (purple carrot extract/extrait de carotte violette), iron oxide (CI 77499).
* = Certified organic ingredient
† = plant derived / origine végétale

Apply mascara from the base of the lashes to the tips, while lifting up and out. Apply one coat for natural definition. For a more dramatic look, allow the first coat to dry before applying second coat for added volume and length.

Tips:

One of Gwyneth’s favorites because of its spiral wand, which allows for the perfect amount of formula pick-up, length and curl.To apply, lock wand into base of lashes and roll wand out and up to lock in curl and separation. All Juice Beauty products have a 70 - 98% total certified organic ingredient content with the exception of our mascara. We are proud that the 'Ultra-Natural' mascara has just over 60% certified organic content.