We feel incredibly honored to have earned recognition from the People for the Ethical Treatment of Animals (PETA) in being awarded the Courage in Commerce award for putting principles before profit and pulling out of the Chinese market. We do not believe in (or support) testing on animals and, unfortunately current governmental regulation requires testing cosmetics that are sold in the country and does not align with our beliefs. We hope this is something that will change and pledge not to re-enter the Chinese market until the requirements for tests on animals are lifted to stay true to our cruelty-free values.
“PETA is proud to recognize Juice Beauty for ensuring that no animals anywhere in the world are harmed for the company’s fantastic products,” says PETA Senior Vice President Kathy Guillermo. “Compassionate companies and consumers alike are standing up and pledging to support only modern, humane cosmetics testing.”
Read the full press release on the PETA website.