"A lifelong environmentalist, Karen developed a keen interest in personal care with her first pregnancy at the age of 40. She was astounded to learn that although the skin can absorb what is placed on it, there were very few available healthy personal care products that worked. Karen subsequently bought the name “Juice Beauty” and launched the company from scratch. Juice Beauty specializes in antioxidant-rich skin care and plant-based makeup. The brand sources its key ingredients from its own sustainable farm located in the heart of Sonoma County, CA."