16.05 - Goop

Full-On—Yet Totally Non-Toxic—Lipstick
May 2016


“Creating moisturizing, long-lasting, brilliant color with plant pigments like purple carrot and rose petal took Juice Beauty scientists three years of research, notes Juice founder and CEO Karen Behnke. The resulting hot reds and deep burgundies have changed the face of clean makeup: 'The plant extracts are created through a clean process, so they are undiluted with solvents,' says Behnke, who says the company was surprised to find that the process actually created bolder and brighter colors to begin with. 'We’re also using the pigments in extremely high concentrations as compared to synthetic colorants,' she adds.”

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